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Your marketing solutions
Q. I’ve tried advertising in the local papers several times, but I hardly get any enquiries from the adverts. What…
Dentistry
Career opportunities for the dental nurse
The good news is that there are plenty of career opportunities for dental nurses. In my experience, dental nurses have…
Dentistry
Osteoporosis and periodontal disease: systemic influences
Osteoporosis is a global health concern; between 6% and 7% of people world-wide are affected by this disease of the…
Dentistry
Nutrition, oral health and childhood development
Adequate nutrition is of importance in two key developmental stages in childhood: the pre-school years and the adolescent growth spurt,…
Dentistry
Comprehensive marketing solutions
Q. The hairdressing salon across the road from my practice has leaflets in a box just outside their front door.…
Dentistry
China promises control on dental products
China has vowed to increase its controls on dental care products following alarm over the country’s exported toothpaste being contaminated…
Dentistry
Recognising excellence in practice websites
This year sees the launch of our inaugural Website Awards\. Read on to see how your practice can have its…
Dentistry
Mending the planet
With climate change now a major concern for most people, it’s worth dental practices giving some thought to ways they…
Dentistry
Don’t keep us a secret
Most dental practices would like new patients to walk through the doors with little financial outlay on marketing, advertising and…
Dentistry
Fancy a cuppa?
Potable tea as a water infusion of young leaves from the tea tree (botanical name Camellia sinensis) is one of…
Dentistry
Overcoming hurdles
Dentists have accomplished one of the greatest hurdles of their careers when they master case presentation skills. This involves more…
Dentistry
Putting ideas into action
There really is no magic to running a financially successful dental practice, as the majority of our clients know. There…
Dentistry
Getting the message across
Image, as regular readers of Blue Horizons articles will be aware, is vital to a practice’s success. To your patients,…
Dentistry
Conversation marketing
It’s time to start applying ourselves to some serious marketing, not just for the autumn sales campaign but also to…
Dentistry
And the winner is . . .
Not many dentists would consider giving away £20,000 worth of treatment to be a sensible way of running a practice.…
Dentistry
Adopting email netiquette
It is startling to find that, in this day and age, some companies have still not realised the importance of…
Dentistry
Three steps to the sale
I believe there is a three-step process that drives the sale of anything people buy. If you find yourself having…
Dentistry
Bristol comes out fighting
Bristol is home to one of the smallest dental schools in the UK, a fact its staff and students are…
Dentistry
Power of the press
Advertising and PR are still relatively new concepts to most UK dentists, yet interest in them is booming. That is…
Dentistry
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