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The deadly middle
A year had passed since Nancy and Peter Milton moved into Middletown. The married couple had not yet sought the…
Dentistry
A golden opportunity or a minefield?
The Dentists Act of 1956 had prohibited dentists from running their practices through the medium of a limited company, with…
Dentistry
Pulling Power
The latest report from the Council of Heads and Deans of Dental Schools (CHDDS) paints a sobering picture of the…
Dentistry
Bright, young things
Nurturing the young talent of their students and preparing them for a demanding career is the responsibility of the UK’s…
Dentistry
Restoration of a fractured upper incisor
This patient presented with a fractured upper left lateral incisor. The tooth had previously been restored successfully for many years…
Dentistry
Getting the most out of your referrals: part 2
Some patients wonder what added benefits they will receive from specialist referral. It is a good idea to make it…
Dentistry
Keeping schtum
Confidentiality is the cornerstone of good practise. All patients expect that personal and clinical information about them will be held…
Dentistry
Getting the most out of your referrals
Specialist referral is a well-established procedure in many countries and is becoming more common in the UK. However, a number…
Dentistry
Sealing the deal
Many articles have been written about aspects of the sale process, but this two-part series identifies the key problems that…
Dentistry
Three steps to the sale
I believe there is a three-step process that drives the sale of anything people buy. If you find yourself having…
Dentistry
Opportunity knocks
In April, change was forced upon us all. For some it was a time of great uncertainty and worry, while…
Dentistry
Nothing beats good manners
Most receptionists place great value on offering excellent customer care, whilst working in a busy, high-pressure dental reception. However, your…
Dentistry
Getting patients to work for you
This article is powerful and could make you about £55,000 better off. It focuses on the psychological principle of reciprocity,…
Dentistry
Creating a passion for dentistry
Dr David Hornbrook is one of dentistry’s most talented clinicians and has helped thousands of dentists fall back in love…
Dentistry
Nice deal for patients?
For many years now patients have been familiar with the dental mantra ‘visit your dentist every six months’. Many practices…
Dentistry
Implanting wisdom
Dental implant therapy is a growth area affording dentists the opportunity to improve the patient care they provide and increase…
Dentistry
Hiring on all cylinders
Taking on a new associate happens regularly in many dental practices, and each and every time it occurs, it presents…
Dentistry
Sales reps: the new industry experts?
Admit it, when sales representatives come into your dental practice, they are often not given easy access to you, are…
Dentistry
Getting the picture
Throughout the UK a revolution has started that will change dramatically the role of dental care professionals (DCPs). Over the…
Dentistry
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