Posted in Posts
BDA calls on GDC to justify advert
The Daily Telegraph advert encourages patients to complain directly to the GDC’s (General Dental Council's) Dental Complaints Service (DCS) if they are not completely satisfied with their private dental care. The BDA (British Dental Association) believes the dental regulator has a duty to promote its services in a responsible manner. In the BDA’s view, the ad falls foul…