Mr Sebastian Evans

Ask most dentists how much they spend on marketing each year and the response is likely to be a few hundred pounds on Yellow Pages advertising, and maybe a bit extra to keep the website going. But in reality, an average practice expenditure is around £30,000. So why the big discrepancy? It’s all about how…

Before I talk about what I think constitutes a private patient, I have to tell you about a recent lecture I gave to a group of 60 postgraduates in the north of England, the majority of whom were principals or associates delivering NHS dentistry. However, before I was due to speak, I spent an hour…

When vocational training (VT) comes to an end, it’s time to weigh up your choices. Having survived the nerves and rigours of life after dental school there is another decision to make before you can continue – what’s next? Well, there is plenty. Much to look forward to in a profession that is growing by…

A difficult clinical situation encountered all too often by restorative dentists is the restoration of one single upper or lower anterior tooth with a crown or resin-based composite. If all of the anterior teeth in one arch need to be restored, the development of an acceptable aesthetic result is relatively easy, because all of the…

Among many other talents, great football players have two in abundance. One is never looking rushed on the ball. They always seem to have enough time to make the pass, run or movement needed with a minimum of wasted effort. In addition, these players have an uncanny knack of seeming to know where the ball…

Some years ago, a patient requested me to do something about his diastemas and brighten up his smile. At the time my armamentarium was limited to porcelain jacket crowns and conventional veneers. As all his anteriors, canines and premolars were perfectly healthy, I was reluctant to propose invasive procedures. This attitude has probably cost me…

Looking back on 2005, it is clear that we have all had to go through far-reaching changes to ready ourselves for the challenges we face in this new year. Most receptionists we have spoken to tell us that because of the new PDS contracts their practices are withdrawing their commitment to the NHS. Having decided…

Buying or selling a practice can be a difficult and stressful experience and George Antoniades was one such dentist who finally decided the time was right to sell in June 2005. Cypriot by birth, George grew up in South Africa where he graduated as a dentist at the University of Stellenbosch in 1992. Following several…

Patient-financing or treatment-financing schemes have been around for a while. As the retail industry continues to grow due to high consumer borrowings – especially during the last year – patient-financing schemes have become more popular among both dentists and patients. This is evident each time I visit a dental practice, especially a private one and…

The British Dental Health Foundation is appealing for dentists to help halt the growing number of mouth cancer deaths by educating their patients on the main symptoms and risk factors. The most common causes of mouth cancer are smoking and drinking alcohol to excess. It kills one person every five hours in the UK. In…

Great changes are happening to the dental profession, and the outcomes have, until now, been impossible to predict. Dental staff shortages are worrying the Government, as is the lack of NHS dental treatment across the UK. The new NHS contract has led to mass uncertainty among thousands of dentists, who face difficult negotiations with inexperienced…

Corroborating the story first leaked in Dentistry magazine’s 16 June issue, the Government has announced a proposed system for new patient charges. In the form of a report by Harry Cayton, the new charges will be a banded system as extensively leaked. The patient will pay a single charge appropriate to the highest band in…

The General Dental Council has agreed new registration fee levels for 2006. The new levels will mean a registration and retention fee increase of £13 (3.2%) for dentists. The increase, which is in line with inflation, aims to help the Council deal with any unpredicted increases in demands and should avoid the need for sharper…

On the cover of issue we have placed a sample of Colgate FluoriGard. Dental caries remains a major health and social problem and has the largest public health impact of all oral conditions The World Health Organisation estimated that five billion people worldwide had experienced dental caries, with 60-90% of school children affected and the…

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