Christopher Phelps

Christopher Phelps

Author at Dentistry Online

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The power of persuasion

Do you give patients gifts or rewards? And do you know the difference? Dr Christopher Phelps explains how and when to use Cialdini’s Principle of Reciprocity to ethically influence patients to say yes How many times have you seen ‘free teeth whitening with new patient appointment’ plastered across a colleague’s website or advertisement? Or how … Continued

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