With the recruitment and retention crisis ongoing in dentistry, dental practices throughout the UK are having to pull out all the stops to survive.
Employees want and demand more than just good pay. And that’s where corporate sustainability and responsibility (CSR) comes in.
Research shows 76% of millennials consider a company’s CSR commitments when deciding where to work and 64% percent won’t take a job if a potential employer doesn’t have strong CSR practices.
In this live webinar, Practice Plan’s Zoe Close will be joined by CSR expert and coach, Mark Topley, to discuss why dental practices with a strong commitment to their CSR strategy are likely to have a significant advantage over those that don’t.
Mark will cover the ‘people’ pillar of CSR, focusing on the power of culture, strong leadership, and people development. He will also cover how, by embedding a CSR strategy and demonstrating a clear commitment to these areas, you can attract the best people and, most importantly, retain them in your practice.
And the advantage doesn’t end with employees. More so than ever, consumers are looking closely at the businesses they engage and spend their money with, and dentistry is no exception to that.
A sustainable and responsible practice can help win patients, set your practice out as a positive force in society and help to build a good reputation and enhance patient loyalty.
Learning outcomes
- Understand the importance of CSR to your dental practice
- Learn what a CSR strategy is and how to implement one
- Discover how to attract and retain employees through CSR.
Mark Topley and Zoe Close
Mark Topley helps people to run more a responsible business.
He helps them win more patients and build more productive teams by putting structured Corporate Social Responsibility (CSR) in place.
After over 20 years in the charity sector, including 10 years overseas leading the dental charity Bridge2aid, he developed a simple and effective model of CSR for dentistry. This model targets people, the planet, and the community.
Zoe Close is the area sales manager at Practice Plan.
She has over 30 years of experience in the dental sector. This includes business manager for a corporate group, dental nurse, head receptionist and practice manager.
Zoe is passionate about supporting practices and can offer invaluable advice on how to strategically and successfully run your business.
Catch up with previous On Demand webinars:
- Thriving in dentistry in a post-pandemic world
- In-office clear aligner workflows with 3shape Clear Aligner Studio
- Minimally invasive cosmetic dentistry – preparing for the future
- Work smarter, not harder – how AI transformed my practice
- Successful posterior composites.
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