September 2022
On demand: How CSR can help you survive the recruitment and retention crisis
Speaker(s): Zoe Close, Mark Topley
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Webinar Details
The Speakers
CPD Certificate

How CSR can help you survive the recruitment and retention crisis

With the recruitment and retention crisis ongoing in dentistry, dental practices throughout the UK are having to pull out all the stops to survive.

Employees want and demand more than just good pay. And that’s where corporate sustainability and responsibility (CSR) comes in. Research shows 76% of millennials consider a company’s CSR commitments when deciding where to work and 64% percent won’t take a job if a potential employer doesn’t have strong CSR practices. In this live webinar, Practice Plan’s Zoe Close will be joined by CSR expert and coach, Mark Topley, to discuss why dental practices with a strong commitment to their CSR strategy are likely to have a significant advantage over those that don’t. Mark will cover the ‘people’ pillar of CSR, focusing on the power of culture, strong leadership, and people development. He will also cover how, by embedding a CSR strategy and demonstrating a clear commitment to these areas, you can attract the best people and, most importantly, retain them in your practice. And the advantage doesn’t end with employees. More so than ever, consumers are looking closely at the businesses they engage and spend their money with, and dentistry is no exception to that. A sustainable and responsible practice can help win patients, set your practice out as a positive force in society and help to build a good reputation and enhance patient loyalty.

Learning outcomes

  • Understand the importance of CSR to your dental practice
  • Learn what a CSR strategy is and how to implement one
  • Discover how to attract and retain employees through CSR.

Speaker: Zoe Close

Zoe is head of sales at Practice Plan and has over 30 years’ experience in the dental sector including working as a group business manager for a corporate group, a dental nurse, a head receptionist, and a practice manager. Zoe is passionate about supporting practices and can offer invaluable advice on how to strategically and successfully run your business.

Speaker: Mark Topley

Mark has wide experience designing, implementing and developing CSR programmes and partnering with companies, from single-handed dental practices to global corporates and everything in between. Over the past 23 years, he has worked with charities and businesses on four continents. Mark was the CEO of Bridge2aid and was part of the founding team that grew it to become the UK’s foremost dental charity. In 2017, Mark made the decision to take his experience and passion into a new role, inspiring businesses to maximise the benefits to be gained from CSR, and work productively and meaningfully with charities.
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This Continuing Professional Development (CPD) activity fully complies with the CPD requirements of the General Dental Council.

FMC certifies this activity for one hour of enhanced CPD in the subject of how CSR can help you survive the recruitment and retention crisis.

This CPD meets the criteria for the GDC’s development outcome B.

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