The Private Dentistry Awards 2021 – enter now!

awardsSchedule time to write an entry for the Private Dentistry Awards 2021. This could be your year.

The prestigious Private Dentistry Awards are officially launched. With full details on the website, this year there are new categories and we are back at an established venue, with the awards presentation ceremony taking place on Thursday 5 November at the Park Plaza, Westminster Bridge Road, London.

Each year the awards scheme continues to increase in prestige and standards – as well as attracting evermore entries from across the UK private dentistry profession. Now firmly established as an evening event, the dinner is a classy yet relaxed evening, celebrating the achievements of colleagues and peers.

With a glittering reception, and a delicious three-course meal preceding the ceremony, it will be a night not to forget. If you think you stand a chance of winning in one of our categories, do not hesitate and request your entry pack today.

Entering

The Private Dentistry Awards are highly esteemed and offer numerous benefits for your practice if you enter. Entering the awards is a perfect way to thank your valued staff and employees, whilst recognising your own strengths and team efforts.  Winning an award is extremely satisfying and ensures increased trust from your patients and staff.

Winners are able to use the awards logo on their practice marketing, communicating to patients that they are one of the UK’s top private practices.

Use the guide to entering

Over the following pages you will see the categories available to enter, just choose those you wish to enter, and the first step is to register your entry on the awards website at https://dentistry.co.uk/awards/private-dentistry-awards/

Free registration is available up until 5 July.

Once registered, the closing date for your entry is Monday 20 September.

To compile a great entry, make sure to do the following:

  • Write between 750 – 1,000 words on why you are a contender for this award (please do not go above this allowance), and follow the judges’ guidelines under each category
  • Add relevant supporting evidence (for example photos, marketing materials, testimonials and so on)
  • Submit before the entry deadline on Monday 20 September.

Please see the awards website for full terms and conditions.

Categories for 2021

Best Young Dentist

This is a regional award. Enter this category if you are a dentist aged under 36 at the time of applying

  • Demonstrate your hard work and drive
  • Tell us about any achievements in your career to date
  • Discuss your training and development if relevant
  • Explain how you are different to other young dentists and how you go beyond the regular duty of care for your patients
  • Give evidence of patient satisfaction
  • Explain any hurdles you have overcome
  • Describe your future goals
  • Include relevant patient and colleague testimonials and pictures
  • Include a photo of the candidate.

Best Treatment of Nervous Patients

  • Demonstrate an excellent approach to welcoming and treating nervous patients
  • Show how you are different in treating nervous patients
  • Include marketing literature
  • Provide evidence of patient satisfaction
  • Include images and relevant testimonials.

Best Child-Friendly Practice

  • Demonstrate your approach to child dental health
  • Detailed criteria for this category will be available soon us how you are different in treating young patients
  • Include marketing literature
  • Provide evidence of patient satisfaction
  • Include images and relevant testimonials.

Best Charity or Community Project

  • Describe your charitable project and the benefits derived from it
  • Explain why and how you support your chosen cause
  • Describe the support you have provided and fundraising achievements over the year
  • Give evidence showing how you have helped raised awareness for your chosen cause
  • Include supporting evidence and pictures.

Best New Practice

Your practice must have opened after 1 January 2019.

  • Provide images/videos of the practice, including before and after
  • Show evidence of uniqueness in your practice and  how you go beyond the regular duty of care
  • Explain how the business has grown since it either opened or changed hands
  • Discuss team training and  development
  • Include examples of clinical excellence (eg before and after pictures)
  • Include marketing literature
  • Tell us if you work with charities or the local community
  • Include relevant testimonials and photos.

Most Improved Practice

  • Before and after pictures and videos, if appropriate
  • Discuss the changes you have made and how the business has grown
  • Examples of clinical excellence should be an essential in your submission
  • Demonstrate team training and development
  • Tell how your website or social media platforms have been used to show off your practice and include examples of marketing literature
  • Show any unique features or design excellence which has been put in place to improve the patient experience and explain your objectives behind them
  • Include evidence of patient satisfaction and relevant testimonials.

Best Referral Practice

  • Examples of clinical excellence should be an essential in your submission
  • Include marketing literature
  • Explain the specialist services you provide
  • Show us how the practice has been adapted to treat patients in specialist areas
  • Discuss training/development information
  • Provide evidence of patient satisfaction and relevant testimonials
  • Include supporting evidence and pictures.

Best Digital Practice

  • Explain what digital technology you have invested in and why
  • Show how you have successfully integrated it into your dentistry and marketing strategy
  • Explain the impact of technology on your efficiency and profitability
  • Explain the benefits you are now seeing and how it has improved the patient experience
  • Examples of clinical excellence using the technology should be an essential in your submission
  • Include relevant supporting documentation and photos.

Best website

To enter this category simply submit up to 1,500 words explaining why your website should be award winning. Include screenshots to support your entry. Ensure you include the following:

  • Show how content is supportive of the website’s conversion rate
  • Show excellent structure and navigation
  • Demonstrate how the website design has been carefully put together to connect quickly with its target audience
  • Explain what measures have been taken to reduce the website bounce rate
  • Explain what measures have been taken to increase the website conversion rate
  • Show the creative process that ensures the website doesn’t look like a ‘template’ website
  • Show website speed
  • Explain what measures have been taken to make the mobile experience conducive to increased patient conversion
  • Show SEO visibility and usage numbers
  • Show website is GDC, CQC and GDPR compliant
  • Explain anything that makes this website unique.

Best Practice Principal

Are you, or is your employer, doing a great job? This category recognises strong leadership of a dental practice.

  • Demonstrate your commitment to the practice
  • Tell us about staff career pathways and advancement opportunities
  • Discuss your great team atmosphere and how you go the extra mile for the staff
  • Show the effect your employer’s efforts and consideration have on the team
  • Include relevant supporting evidence, patient and colleague testimonials and photos
  • Include photo of the practice principal.

Best Patient Care

  • Demonstrate your great team approach to patient care
  • Include marketing literature such as a welcome pack or aftercare leaflet
  • Show how you are different to other practices
  • Discuss how you provide continuity and consistency of care to establish trusting relationships with patients
  • Provide evidence of patient satisfaction and relevant testimonials
  • Examples of clinical excellence should be an essential in your submission
  • Include supporting evidence and pictures
  • Include examples of clinical excellence.

Practice of the Year 2021

To enter this category you must enter at least one other category.

  • Examples of clinical excellence should be an essential in your submission
  • Demonstrate your use of marketing through literature, social media and your website
  • Give evidence of team training and development
  • Discuss your teams approach to patient care and how you establish trusting relationships with patients
  • Explain how you go beyond the regular call of duty for your patients
  • Show any unique features or design excellence which has been put in place to improve the patient’s experience and explain your objectives behind them
  • Provide evidence of patient satisfaction
  • Include supporting evidence and pictures.

For more information call 01923 851779, email [email protected] or visit  www.theprivatedentistryawards.com

This article first appeared in Private Dentistry magazine. You can read the latest issue here.

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