Patients like Charlie want to say thank you

oral hygiene sensitivityGSK is raising awareness of the value dentists, the whole dental team and the oral hygiene advice they give can bring to patients’ every day life.

As dental professionals your patients rely on you for oral hygiene advice and care.

But in the rush of the daily routine and strict appointment times, some may feel their appreciation is not conveyed.

This year the Sensodyne brand campaign aims to raise awareness of the value of your advice to patients with sensitivity by sharing some specific patient stories.

This includes patients like Charlie who has found that since following her dentists advice, and changing her toothpaste to Sensodyne, she is able to enjoy ice cream time with her three young children again.

You can access samples to share with more patients like Charlie here.

A simple conversation can make a huge difference

A little conversation on tooth sensitivity can change a lot for your patients.

Patients may not mention their sensitive teeth to you. But that doesn’t mean they don’t suffer.

The examples of real life patients such as Callie, Annabel and Charlie show the difference your advice can make. Whether it is enjoying an ice cream with the kids or getting active on a winter holiday. A simple change to their daily brushing routine could make the difference.

Order samples now to help patients make the difference as soon as possible.

Dentine hypersensitivity experience study

Up to one in three patients may suffer from sensitivity. But they may not recognise there is a solution for it. Or even want to talk to you about it (Addy, 2002).

The Dentine Hypersensitivity Experience Questionnaire (DHEQ) therefore offers in-depth insight into patient experiences. It looks at the everyday impact sensitivity can have on quality of life (Boiko et al, 2013; GSK data on file). 

Patients may adopt various habits to cope with sensitivity, including changing the way they eat and drink. Up to 80% will also try to avoid contact between triggers and certain teeth. But despite this, they may not seek a solution (Boiko et al, 2013).

This is often because patients are not aware that this is a common problem they can manage simply.

Sensodyne has many years of experience working with leading experts in the field of sensitivity. We want to help make a difference to the daily comfort and overall quality of life of your patients.

Identifying and managing sensitivity

With more than 50 years’ experience in treating dentine hypersensitivity, find out more about why Sensodyne is the number one dentist-recommended brand for sensitive teeth.


Addy M (2002) Dentine hypersensitivity: New perspectives on an old problem. Int Dent J 52: 367-75

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