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Webinar Details
The Speaker

National Smile Month – making it work for you

National Smile Month is a charity campaign taking place in between May and June. It is organised by the Oral Health Foundation and is all about championing the benefits of having good oral health and promoting the value of a healthy smile.

National Smile Month gathers the support of thousands of dental practices and practitioners every year – with many organiser events and activities inside and outside of the practice setting.
This webinar is all about how National Smile Month works for you – as a dental professional and how it can benefit your practice. From your business goals and developing relationships, to good PR and growing your digital dentistry.

Learning outcomes: 

• Learning what National Smile Month is and what happens during the charity campaign.
• How to use the campaign to create a patient journey.
• A guide for how to take part in National Smile Month as an individual and practice.
• Information on developing relationships with patients outside of the dental practices, and forging contacts with community groups.
• Team building as a practice, growing a presence in local press and fundraise advice.

Speaker: Ben Atkins

Dr Ben Atkins is the President of the Oral Health Foundation and general dental practitioner. Prior to his current role, Ben has been a long-standing Trustee for the charity.
Ben also owned a group of dental practices in the North West of England.

His main drive in-practice is education of his patients, this is demonstrated in the practice mission statement: ‘Our mission is for all our patients to understand their mouths, preventative regime and treatment.’
As a clinician, Ben is a former tutor at Manchester Dental Hospital and a Dentist with Specialist Interest (DWSI) in restorative dentistry. His practices have a number of separate NHS contracts that cater for the oral health needs of the hard-to-reach groups as well as the general population within the current NHS Dental Pilot. Ben encourages his staff to improve the oral health of hard-to-reach patients in the UK and overseas. He has provided a mobile dental surgery in Tanzania and three of his team have undertaken voluntary work in that surgery.
His expertise away from the surgery includes – press and Parliamentary representative for the British Dental Association; Former Healthcare Commission adviser on dental complaints; Co-optee of the National Institute of Clinical Excellence (NICE) Public Health Advisory Committee; Member the Periodontal steering group for the Department of Health (DoH), Chairman of Salford Local Dental Committee (LDC), Performance List Panel member for NHS England. Ambassador for Wrigley’s. Ben is a father of two, husband and beekeeper.

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