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Your marketing solutions
Q. I have just bought a new Cerec machine to save on lab costs. How can I use it to…
Dentistry
Comprehensive marketing solutions
Q. The hairdressing salon across the road from my practice has leaflets in a box just outside their front door.…
Dentistry
Q&A: Your marketing solutions
Q. I went on a marketing course recently where one of the speakers suggested that targeting new home owners in…
Dentistry
Captek crowns in restoration of a compromised patient
It has been said that humans are capable of feeling pleasure and enjoyment and it is through the smile that…
Dentistry
Your marketing solutions
Q. I’ve always taken before-and-after photographs of patients while they are wearing retainers – it gives the best view of…
Dentistry
Your marketing solutions
Q. I would like to carry out more cosmetic work but my practice is not in a particularly affluent area.…
Dentistry
Oral cancer screening in general practice
Oral cancer screening and awareness has been increasing in both the media and with patients. Many patients attending general practice…
Dentistry
The contrast principle
Don’t let the simplicity of this little ‘gem’ fool you. It is by far one of the most powerful psychological…
Dentistry
Getting the message across
Image, as regular readers of Blue Horizons articles will be aware, is vital to a practice’s success. To your patients,…
Dentistry
And the winner is . . .
Not many dentists would consider giving away £20,000 worth of treatment to be a sensible way of running a practice.…
Dentistry
Brushing up
I’m sure we all need reminders about things from time to time, and denture cleaning is an aspect of dental…
Dentistry
Reaping the rewards
With so many demands made on a practice budget, it is important that any expenditure you make will benefit your…
Dentistry
The future after wax
The Hornbrook Group has been teaching the Ultimate Occlusion course for the past eight years. During the development of ‘Ultimate…
Dentistry
Power of the press
Advertising and PR are still relatively new concepts to most UK dentists, yet interest in them is booming. That is…
Dentistry
A private affair
Before I talk about what I think constitutes a private patient, I have to tell you about a recent lecture…
Dentistry
Mouth cancer in the spotlight
The British Dental Health Foundation is appealing for dentists to help halt the growing number of mouth cancer deaths by…
Dentistry
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