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The sealed bleaching technique
In 1918 Abbot reported the use of a high intensity light that generates a rapid rise in the temperature of…
Dentistry
The treatment of sensitivity during home bleaching
Tooth sensitivity is one of the most detrimental side effects experienced by patients during bleaching procedures. It is very common…
Dentistry
Getting into gear for 2007
Having long been an advocate of an annual retreat for business owners (preferably taken in August each year), I remain…
Dentistry
Setting the standard
In our experience at Samera Ltd, we have found that the majority of dentists focus only on the clinical aspects…
Dentistry
Conversation marketing
It’s time to start applying ourselves to some serious marketing, not just for the autumn sales campaign but also to…
Dentistry
The deadly middle
A year had passed since Nancy and Peter Milton moved into Middletown. The married couple had not yet sought the…
Dentistry
And the winner is . . .
Not many dentists would consider giving away £20,000 worth of treatment to be a sensible way of running a practice.…
Dentistry
Distinguishing between art and craft
Beautiful smiles are created not by chance, but by an understanding of craft and art. The materials, techniques and procedures…
Dentistry
How can I restore an implant for a single tooth?
Within the restorative part of implant dentistry there is a lot of new terminology with which one has to become…
Dentistry
How can I get involved in implant dentistry safely?
As a general dental practitioner there are very limited choices available to you when it comes to acquiring formal training…
Dentistry
Pedal power
I don’t want to give readers the impression I have all the answers, because that is far from the truth.…
Dentistry
The future after wax
The Hornbrook Group has been teaching the Ultimate Occlusion course for the past eight years. During the development of ‘Ultimate…
Dentistry
Sheffield united
Outreach is the dental education buzzword of the 21st century. And as more dental schools embrace this new way of…
Dentistry
Power of the press
Advertising and PR are still relatively new concepts to most UK dentists, yet interest in them is booming. That is…
Dentistry
First impressions count
Ask most dentists how much they spend on marketing each year and the response is likely to be a few…
Dentistry
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