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Showing results 1426- 1438 of 1437 for "practice marketing"
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The contrast principle
Don’t let the simplicity of this little ‘gem’ fool you. It is by far one of the most powerful psychological…
Dentistry
Conversation marketing
It’s time to start applying ourselves to some serious marketing, not just for the autumn sales campaign but also to…
Dentistry
And the winner is . . .
Not many dentists would consider giving away £20,000 worth of treatment to be a sensible way of running a practice.…
Dentistry
Does your logo reflect the right you?
The British Dental Practice Managers’ Association (BDPMA) recently undertook a logo review in line with the organisation’s general strategic overhaul.…
Dentistry
Three steps to the sale
I believe there is a three-step process that drives the sale of anything people buy. If you find yourself having…
Dentistry
How to beat the summer blues
Every month I spend a full day on the telephone with my clients – that’s 15 minutes with each of…
Dentistry
Reaping the rewards
With so many demands made on a practice budget, it is important that any expenditure you make will benefit your…
Dentistry
Getting patients to work for you
This article is powerful and could make you about £55,000 better off. It focuses on the psychological principle of reciprocity,…
Dentistry
Opening soon?
It’s easy to see why the notion of starting up a new practice can appear so attractive to many dentists.…
Dentistry
Power of the press
Advertising and PR are still relatively new concepts to most UK dentists, yet interest in them is booming. That is…
Dentistry
First impressions count
Ask most dentists how much they spend on marketing each year and the response is likely to be a few…
Dentistry
A private affair
Before I talk about what I think constitutes a private patient, I have to tell you about a recent lecture…
Dentistry
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