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Clear filters
Cosmetic choreography – the basis of a beautiful smile
The demand for cosmetic dental procedures around the world seems unaffected by economic vagaries and appears to be growing at…
Dentistry
Conversation marketing
It’s time to start applying ourselves to some serious marketing, not just for the autumn sales campaign but also to…
Dentistry
Communicating with your patient
Dentistry, as with much in this world, is all about communication. Successful periodontal treatment outcomes are about patients taking on…
Dentistry
And the winner is . . .
Not many dentists would consider giving away £20,000 worth of treatment to be a sensible way of running a practice.…
Dentistry
How to beat the summer blues
Every month I spend a full day on the telephone with my clients – that’s 15 minutes with each of…
Dentistry
Creating a passion for dentistry
Dr David Hornbrook is one of dentistry’s most talented clinicians and has helped thousands of dentists fall back in love…
Dentistry
High five
A great smile is now in great demand, thanks in part to media advertising by large companies and the proliferation…
Dentistry
Opening soon?
It’s easy to see why the notion of starting up a new practice can appear so attractive to many dentists.…
Dentistry
A kind of magic
Anything is interesting if you tell it as a good story. I’ve said it before but periodontics is often regarded…
Dentistry
Ortho and an English patient
Last year I had a teenage patient, Josie, who presented with buried upper canines that were buccally placed in the…
Dentistry
First impressions count
Ask most dentists how much they spend on marketing each year and the response is likely to be a few…
Dentistry
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