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Conversation marketing
It’s time to start applying ourselves to some serious marketing, not just for the autumn sales campaign but also to…
Dentistry
Distinguishing between art and craft
Beautiful smiles are created not by chance, but by an understanding of craft and art. The materials, techniques and procedures…
Dentistry
Getting the most out of your referrals: part 2
Some patients wonder what added benefits they will receive from specialist referral. It is a good idea to make it…
Dentistry
Getting the most out of your referrals
Specialist referral is a well-established procedure in many countries and is becoming more common in the UK. However, a number…
Dentistry
Reaping the rewards
With so many demands made on a practice budget, it is important that any expenditure you make will benefit your…
Dentistry
Nothing beats good manners
Most receptionists place great value on offering excellent customer care, whilst working in a busy, high-pressure dental reception. However, your…
Dentistry
How to beat the summer blues
Every month I spend a full day on the telephone with my clients – that’s 15 minutes with each of…
Dentistry
Hiring on all cylinders
Taking on a new associate happens regularly in many dental practices, and each and every time it occurs, it presents…
Dentistry
Are you listening?
Dentistry is a fast-paced, challenging industry and, as managers, we are faced with different obstacles each day. How we deal…
Dentistry
Implanting wisdom
Dental implant therapy is a growth area affording dentists the opportunity to improve the patient care they provide and increase…
Dentistry
High five
A great smile is now in great demand, thanks in part to media advertising by large companies and the proliferation…
Dentistry
Getting the picture
Throughout the UK a revolution has started that will change dramatically the role of dental care professionals (DCPs). Over the…
Dentistry
Opening soon?
It’s easy to see why the notion of starting up a new practice can appear so attractive to many dentists.…
Dentistry
Strategies for prevention
The problem with inflammatory periodontal disease is that it is often detected too late and treatment made more complex as…
Dentistry
First impressions count
Ask most dentists how much they spend on marketing each year and the response is likely to be a few…
Dentistry
Full mouth reconstruction
Since detailing a full arch Cerec reconstruction case carried out in one day in a previous Dentistry article (April 2004),…
Dentistry
A private affair
Before I talk about what I think constitutes a private patient, I have to tell you about a recent lecture…
Dentistry
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