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Getting the most out of your referrals
Specialist referral is a well-established procedure in many countries and is becoming more common in the UK. However, a number…
Dentistry
Sealing the deal
Many articles have been written about aspects of the sale process, but this two-part series identifies the key problems that…
Dentistry
Creating a clear vision
What is the difference between an organisation’s mission and its vision? When asked this, many business professionals, including dentists, find…
Dentistry
To drill or not to drill
Successful relationships between dentists and patients depend on trust and goodwill. Preserving the rapport is crucial, but the balance within…
Dentistry
Reaping the rewards
With so many demands made on a practice budget, it is important that any expenditure you make will benefit your…
Dentistry
How to beat the summer blues
Every month I spend a full day on the telephone with my clients – that’s 15 minutes with each of…
Dentistry
Creating a passion for dentistry
Dr David Hornbrook is one of dentistry’s most talented clinicians and has helped thousands of dentists fall back in love…
Dentistry
Sales reps: the new industry experts?
Admit it, when sales representatives come into your dental practice, they are often not given easy access to you, are…
Dentistry
Implanting wisdom
Dental implant therapy is a growth area affording dentists the opportunity to improve the patient care they provide and increase…
Dentistry
Threshold of profit
It is vital to have access to up-to-date financial data, know your practice’s cost structure and the basics of business…
Dentistry
Nice deal for patients?
For many years now patients have been familiar with the dental mantra ‘visit your dentist every six months’. Many practices…
Dentistry
Hiring on all cylinders
Taking on a new associate happens regularly in many dental practices, and each and every time it occurs, it presents…
Dentistry
The future after wax
The Hornbrook Group has been teaching the Ultimate Occlusion course for the past eight years. During the development of ‘Ultimate…
Dentistry
The advantages of creating larger apical preparations: part 2
In part 1 of this two part ‘endo made easy’ series, the concept of creating larger master apical diameters in…
Dentistry
Getting the picture
Throughout the UK a revolution has started that will change dramatically the role of dental care professionals (DCPs). Over the…
Dentistry
Opening soon?
It’s easy to see why the notion of starting up a new practice can appear so attractive to many dentists.…
Dentistry
A kind of magic
Anything is interesting if you tell it as a good story. I’ve said it before but periodontics is often regarded…
Dentistry
Sheffield united
Outreach is the dental education buzzword of the 21st century. And as more dental schools embrace this new way of…
Dentistry
Safe and sound
It is only natural that dentists want to make their practices as safe as possible. Accidents happen relatively rarely but…
Dentistry
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