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Save by registering for Showcase in advance
The British Dental Trade Association, organiser of the Dental Showcase, is encouraging all members of the dental team to reserve…
Dentistry
Creating mental focus
In my empirical opinion, one of the most important components of creating great endodontic results is applying an unconditional mental…
Dentistry
Rewarding the inspirational
On a chilly and crisp November morning, nominees and guests destined for the Dental Defence Union’s (DDU) 2006 Educational Awards…
Dentistry
Knowing when to treat and when to refer
I believe that general dentists should do as much endodontic treatment as is within their capability and comfort level. This…
Dentistry
A long way from home
The nights are drawing in and the temperature is dropping. Fresher’s week is little more than a distant memory and…
Dentistry
Getting into gear for 2007
Having long been an advocate of an annual retreat for business owners (preferably taken in August each year), I remain…
Dentistry
Conversation marketing
It’s time to start applying ourselves to some serious marketing, not just for the autumn sales campaign but also to…
Dentistry
Sealing the deal
Many articles have been written about aspects of the sale process, but this two-part series identifies the key problems that…
Dentistry
Reaping the rewards
With so many demands made on a practice budget, it is important that any expenditure you make will benefit your…
Dentistry
Sales reps: the new industry experts?
Admit it, when sales representatives come into your dental practice, they are often not given easy access to you, are…
Dentistry
A kind of magic
Anything is interesting if you tell it as a good story. I’ve said it before but periodontics is often regarded…
Dentistry
An online presence
Many practice managers dwell over whether their businesses should have a website. In my opinion even dental practices, which invariably…
Dentistry
First impressions count
Ask most dentists how much they spend on marketing each year and the response is likely to be a few…
Dentistry
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