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Laura Horton asks if working with an expanded duties dental nurse could help your practice Due to scope of practice, dental nurses can now become providers in their own right – resulting in dental nurses running their own in-practice clinics working under the prescription of a dentist. Many nurses are invoicing up to £1,000 per…
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What is your real return on marketing investment? Chris Barrow explains how to effectively track your methods and see what really works for your practice The need to attract new patients, upsell to existing patients and increase referrals makes marketing a major topic throughout the business of dentistry. We talk a lot about return on…
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The global orthodontic supplies market is poised to reach 3,978.6 million US dollars by 2020, growing at a CAGR (compound annual growth rate) of 6.9% during the forecast period. This is according to a recent report by American market research firm Reportlinker. Although mature markets (such as the US, Germany, France, and the UK) hold…
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Ray Cox discusses how in today’s financial world it is important for dentists to have a sound foundation in the business elements of the profession When we think about progressing our careers or expanding our practice, many dental professionals place the most reverence on gaining additional clinical skills. Some consider specialising in a specific area…
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Why do some practices flourish and some struggle? Kevin Rose enlightens us on the fundamental approaches to dentistry Given everything that we now know about business, marketing, telephone training, sales techniques and communication, and given that we all have access to the same resources and information; why do the results vary so much between one…
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The European Aligner Society will formally launch at the World Federation of Orthodontists Congress at Excel in London between 27-30 September 2015 and potential members are invited to visit stand 548 to meet the Society founders. The Society was set up to provide continuing information about developments in clear aligner therapy and create a strong…
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When designing or revamping a website, you should make sure the design reflects your expertise and professionalism says Adrian Adler As we are all aware, the expansion of internet use is prolific. In 2013, 72% of adults bought goods or services online, showing a marked increase from 53% in 2008. When people search for a…
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‘Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust’ Zig Ziglar What I like about a quote like this is it captures a recognisable truth instantly. We already know it’s true and this has simply reminded us. The quote also poses a challenge for all of us in…
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Carl Johnson explains how you can defend disciplinary proceedings brought by the GDC At the last official count, according to the annual report of the General Dental Council (GDC) in 2012, there were just over 100,000 dental professionals registered in the UK. At the time the report was issued, the total number of fitness to…
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Ashley Latter looks at why judging a patient by the way they dress or speak may not be the brightest idea Imagine that you’ve just walked into a high-class restaurant. Its décor is stunning; it has marble floors and the walls are adorned with the finest artwork. As you breathe in the magnificent aromas of…
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The prestigious Private Dentistry awards have appointed a new judge. Zaki Kanaan joins an already distinguished panel of judges that includes David Houston, Mervyn Druian and Julian Caplan amongst others. Zaki is a well-known respected implant and cosmetic dentist. He features prominently on the lecture circuit both nationally and internationally, lecturing on all aspects of…
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Do you want to increase your turnover, profitability and patient satisfaction? Think finance says Brian Carter, director of Dental Finance There is no doubt that there is huge demand for orthodontic treatment from people wishing to improve their smile, with particular interest in the range of ‘invisible’ tooth straightening options now available in the marketplace.…
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Maddy Managooli discusses the pros and cons of outsourcing your lab work overseas What is it you should look for in a dental lab? When contemplating this, you probably have a shortlist of the essential qualities you’d desire: fast turnaround times, reasonable prices, and reliable quality being among the top three. These characteristics would…
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The Dental Technology Showcase (DTS) is pleased to welcome Straumann as headline sponsor for the 2016 event Event Director Chris Brown said: ‘We are delighted that Straumann, a leading provider in implant, restorative and regenerative dentistry, is supporting DTS in this way. Together, we hope to deliver a diverse range of high quality education…
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Create a brand that leaves an impression in the market and with patients and watch your practice thrive, says Simpson Burgess Nash Brand building can be a powerful growth strategy for businesses of any size – large, medium, or small. The key is to understand what it is you do best and to use brand…
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Walking the dog has given Malcolm Counihan a new angle on marketing your practice and how online research and word of mouth really works We recently bought a puppy, which has opened up the wonderful world of dog ownership to me. This includes regular walks in the park and unofficial membership to the dog walking…
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The introduction of the Inheritance and Trustees’ Power Act last year has raised many questions. Here, Paula Myers looks at the changes and what they mean for dentists While it can be a difficult subject for many to think about, the issue of considering the future and how you would like your estate to be…
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A family run restorative dental laboratory based in Ripon plans to triple its turnover and create at least nine new jobs after moving to new premises with the support of Lloyds Bank Commercial Banking. Ambridge Ceramics creates on average 10,000 permanent dental fixtures each year, and responding to an increase in demand decided to move…
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Dan Durie of Intentor explains how to improve customer satisfaction and sell 40-50% more private treatments Extensive research across hundreds of dental practices has demonstrated that, simply with the right conditions in your waiting room, at least 40% more customers will treat themselves to lucrative private cosmetic procedures. What’s more, the entire patient experience improves.…
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