Mr Sebastian Evans

When you started your practice, you probably had an ideal customer in mind. Many practitioners will have engaged in a degree of market research and planned a strategy to appeal to their target market. A specialist practice would look for a specific location to capture their target market. They would aim to make contact with…

Described by Hemingway as ‘wide as all the world, great, high, and unbelievably white in the sun’, and televised most recently by Gary Barlow, Cheryl Cole and Chris Moyles’ Comic Relief trip back in 2009, you now have the chance to climb Mount Kilimanjaro, while raising money to restore smiles and change lives in Africa.…

A warm summer evening saw the fulfilment of a dream at the Smile Creations Dental Innovations practice in Leighton Buzzard, Bedfordshire. Drs Arun and Rita Darbar have dreamt of the kind of award-winning practice that would do justice to the top-end laser dentistry and orthodontics that they have offered for many years. Friday 1 July…

UK dentist James Goolnik is getting naked to promote a dental instrument amnesty in aid of dental charity, Dentaid. James, of Bow Lane Dental Group and the man voted the most influential person in UK dentistry in our Dentistry Top 50 poll, is delivering his lecture, entitled Naked Dentistry: Shrug off the white coat of…

One of the country’s leading training providers to the implant dentistry sector is celebrating ongoing success with the recent expansion in the number of programmes it offers. Dentale, which provides a diverse range of practical training courses on implantology through its dedicated clinics in the West Midlands and South West of England, has introduced a number…

With celebrities such as The Only Way is Essex star, Lauren Goodger, using semi-permanent make up to achieve facial perfection, it comes as no surprise beauty conscious Brits are lining up to follow suit. Research conducted by Tracie Giles, bespoke permanent make-up practitioner, has attributed the increased demand for treatments to new advances in application…

N-Dubz singer Tulisa Contostavlos has reportedly spent £12,000 on dental treatment. According to The Sun, the singer felt that she needed the orthodontic work ahead of filming for Boot Camp on this year’s X-Factor. ‘Tulisa has not got bad teeth by any stretch of the imagination. She’s hardly Austin Powers,’ a source said. ‘She had…

The International Team for Implantology (ITI) recently hosted a charity event in Tokyo to help victims of the earthquake and tsunami in Japan. Money from the event, including admission fees and income from an industry exhibition, were donated to support the victims of the natural disaster that struck Japan in March 2011. In addition, the…

CPD Essentials is a seminar which provides a whole year’s core verifiable CPD in one day – but hurry, places are selling fast! It takes place on 7 October 2011 at the Royal College of Physicians and advanced bookings ends this Friday so it’s your last chance to save £50. Join various speakers at the Royal…

Chief dental officer for England, Barry Cockcroft, visited Knowsley, Merseyside to celebrate the borough’s newest NHS dental practice, a partnership between a dentist and former GP. The government’s most senior dental advisor joined local dignitaries to attend the Origins Dental Surgery, at Whiston Primary Care Resource Centre to see first-hand how Knowsley Health & Wellbeing is…

Everyone talks about meeting and exceeding customers’ expectations yet it is rarely achieved. Despite it being inexpensive to implement and requiring only the most basic of approaches, it is rarely well executed in practice in this country. However achieving true customer satisfaction probably generates the greatest return of any sales or marketing activity a practice…