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How can you boost your practice’s success without investing in external marketing? Barry Oulton explains how to optimise the patient journey. As more NHS practices convert to private dentistry, being able to stand out from the crowd becomes more important than ever. Dentist and dental business coach Barry Oulton explains to Practice Plan sales support…
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Barry Oulton explains how to transform patient care through dynamic and effective communication, even with tight schedules. Since launching The Confident Dentist Academy, I’ve uncovered a critical misconception: that it’s hard to build instant rapport with patients, it’s awkward and it takes time to do so. This couldn’t be further from the truth. Dentists are…
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Dr Barry Oulton explains why Building Confidence in Implant Dentistry offers a unique growth opportunity for every member of the clinical team. As a dentist who has spent years navigating the complexities and rewards of implant dentistry, I am genuinely excited to be hosting the Confidence in Implant Dentistry event this November. It provides an…
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Slow down to speed up: Barry Oulton discusses elevating the dental practice through effective communication. In the non-stop busy world of dentistry, the constant time pressures, targets and desire to grow your practice and increase income can often lead to a hurried approach with patients. After all, if we are talking and not drilling, we…
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Create a culture deck for your practice and make your core values, vision and uniqueness shine, says Barry Oulton. Last month, my article concluded with: ‘Being mission-driven is not just a strategy; it’s a philosophy that sets the stage for long-term success.’ This month I want to discuss a way of building and communicating that…
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Zoe Close caught up with dentist, speaker and business coach, Barry Oulton, to explore his claims about the posture of depression and its big impact on the profession. You have an interesting view on what you call ‘the posture of depression’. Can you explain what it is and what affect it can have? Well, ‘posture…
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What do you think of when you hear the word ‘salesperson’? For many healthcare professionals, ‘sales’ is a dirty word. Barry Oulton explores the reasons why and asks, can we fully serve our patients without selling? Do you consider yourself in sales? How do you feel when you hear that word? Many healthcare professionals recoil…
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What difference would having a steady stream of ‘pre-qualified’ private patients make to you post-COVID-19, asks Barry Oulton. 2020 was a year that everyone will remember and not necessarily for the good that life can bring. The human costs of COVID-19 were many – from financial losses and fear of the unknown to furlough and…
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Every day in your practice you are influencing people positively and being influenced yourself without realising it, says Barry Oulton. You know what it’s like when you walk in on a Monday morning and ‘negative Nora’ starts moaning about her weekend. It’s not always easy to allow her negative emotions to bounce off you. But,…
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Dr Barry Oulton explains why communication and connection is even more important to securing your success in 2021. Last year was a year that everyone will remember, and not necessarily for the good that life can bring. The human costs of COVID-19 were many, from financial losses and fear of the unknown to furlough and…
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Added PPE can add barriers when communicating with patients. Barry Oulton explains how to keep communication at the forefront of care in dentistry. My time is now split equally between being a clinical dentist and training other dental professionals in the art of communication and influence. On my courses, I often joke that I have never been…
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Dear Barry, how can I go about motivating my team for a successful and happy 2020? It’s a common desire for any business to find a positive way forward at the beginning of a new year. The good news is that there are actually quite a lot of great ideas that are easy to incorporate…
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Barry Oulton explains how to challenge a patient’s disinclination to clean interdentally, simply and easily, by encouraging habit creation We are creatures of habit. Without realising it, our subconscious routines make our lives so much easier. Consider making breakfast. You reach for and fill the kettle, push the button without looking to get it boiling,…
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Dear Barry, how can I motivate my patients to clean interdentally? The answer lies in patients developing the habit. Habits are recurrent and often unconscious patterns of behaviour that are developed through frequent repetition. A habit can also be thought of as a link between a stimulus and a response. It serves as a mental…
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Dear Barry – I have a few young patients that seem nervous even before they step through the door. That’s something I struggle to overcome, so can you offer any tips? How a child perceives the dentist will stay with them for life. Arguably, the vast majority of adult patents who exhibit fear when attending the dentist will have…
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Dear Barry – I have several patients who become incredibly nervous at the mere mention of an injection. I feel I’ve tried everything but to no avail. What’s your secret to success? When looking after a patient with dental anxiety, there are a number of techniques and approaches that can be used to help them become…
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Dear Barry – I am a dentist and find it hard to make small talk with my patients. They never seem very comfortable around me. Have you got any tips? Firstly, please change your perception that it is ‘small’ talk. Talking can only add to or subtract from a relationship, so referring to it as…
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Dear Barry – how can I encourage my patients to choose the best treatment option instead of the cheapest? When talking to a patient about treatment options, the first thing to do is to be in rapport with them. Rapport creates trust, a sense of being like, and, once established, is likely to increase the chances…
