Neil Hillyard

Neil Hillyard

Author at Dentistry Online

Neil Hillyard is a co-director of Hillyard MacDonald, a patient engagement and practice development company specialising in orthodontics. He is the author of one of the UK’s most popular patient-focused orthodontic blogs and was one of the founding members of the British Orthodontic Society Patient Panel.

Posted in Posts

Ten ways to re-energise your orthodontic marketing

When it comes to marketing your orthodontic practice, standing still is no longer one of the options, says Neil Hillyard. The pace of change is accelerating and patients have an overwhelming choice as to where they can get their teeth straightened. In this article, I will look at 10 effective ways to re-energise your marketing … Continued

Posted in Posts

Orthodontic marketing – how has it been changed by the pandemic?

The orthodontic industry has always been highly competitive and probably more so now. Neil Hillyard looks at how to market effectively in COVID-19 times. Neil Hillyard is a co-director of Hillyard MacDonald, a patient engagement and practice development company specialising in orthodontics. He is the author of one of the UK’s most popular patient-focused orthodontic … Continued

Posted in Posts

Patient engagement at the first point of contact

Neil Hillyard discusses how you can ensure that prospective patients become ‘real’ patients. In our previous articles, we have looked at orthodontic marketing, using social media to attract patients. Also most recently, how you can develop a patient focused website. All this has led to the important moment when the patient, after considering all that … Continued

Posted in Posts

Positive patient engagement for a lasting impression

The patient experience is an integral part of the treatment process. Neil Hillyard explains how engaging your patient makes a lasting impression. In our previous four articles, we have explored patient engagement and orthodontic marketing. The aim – getting the patient to attend to learn more about their options for starting orthodontic treatment at your … Continued

  • Page 1 of 1

Share
Add to calendar