Mid Wessex cosmetic dentistry boom

Murray Hawkins, an award winning dentist from Dorset has pointed out that the four business awards presented to his practice Winning Smiles is an indicator that the Mid Wessex area is becoming a real boom area for cosmetic dentistry.

He said: 'In the past 12 months we have seen a doubling of our profits and a 10% increase in sales. The results seem to indicate that if you look after your patients, the profits will take care of themselves.

'I also think that our success is part of a wider phenomenon that is seeing a number of successful dental practices emerging in the Mid Wessex area. These businesses are able to buck the current trend because this area has experienced an influx of cash rich discerning patients moving out of London. Once they have sold up and moved to the country the first thing they want to do is get a new smile. Mid Wessex is becoming a boom area for cosmetic dentistry.'

Scooping Small Business of the Year and the award for outstanding Customer Service at the Blackmore Vale Business Awards 2013, the practice went on to pick up the award for People Development and also a further award for Creating a Great Working Environment at the Western Gazette Business Awards 2013.

Murray said: 'We are also delighted with the Small Business of the Year award which shows the effort that goes into staff training, development and creation of a perfect environment for both staff and patient has a very positive effect on the balance sheet.'

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