New global role promotes sugarfree gum

The Wrigley Oral Healthcare Programme (WOHP) has appointed Matthew Kent as the new global manager.

Wrigley has hired the senior health comms specialist to drive the further development of the Programme which is focused on helping dental care professionals and patients better understand the role of sugarfree gum in their oral care routine.

Matthew will be based in Wrigley’s UK headquarters putting the spotlight on the UK as leading the way in better oral health.

WOHP operates in 47 countries around the world and is grounded in more than two decades of clinical research.

Matthew has a wealth of experience in both the UK and internationally.

Previously, associate director of London-based healthcare agency 90TEN, Matthew was responsible for delivering innovative solutions in public relations, medical education and treatment adherence through smart healthcare communications with a creative edge.

Prior to 90TEN, Matthew held a senior position at Tonic Life Communications in New York where he specialised in delivering high impact programmes for brands and companies in pharmaceutical and consumer health.

Commenting on the appointment Louisa Rowntree, communications manager of the UK Oral Health Programme, said: ‘Matthew has great strategic and planning skills coupled with a track record of delivering well executed healthcare communications. His international background will be key to delivering the Programme’s oral health messages globally as well as promoting the great work the Programme is doing in the UK.’

Matthew added: ‘This is an exciting time for Wrigley in oral care and I’m delighted to be driving the global Wrigley Oral Healthcare Programme from here in the UK. Much of what happens in the UK informs and inspires our activities across the world, from educational resources to public policy outreach. I’m looking forward to providing new creative and strategic insight, to further engage dental professionals and their patients on the benefits of chewing sugarfree gum as part of an oral care routine.’

The benefits of chewing sugarfree gum are well documented and it is a clinically proven way to look after oral health while ‘on the go’.

The science behind chewing is simple – chewing sugarfree gum after eating and drinking stimulates the flow of saliva which washes away food debris, helps neutralises damaging plaque acids and remineralises tooth enamel [i]. The proven benefits of chewing sugarfree gum provide a strong reason for dental professionals to recommend chewing to their patients.

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