Self-employed by contract, disengaged by design?
Self-employed by contract, disengaged by design?
Dental practices rely on self-employed associates, yet still use employed-team engagement models.
This webinar explores why that mismatch hurts performance, and how leaders can flex behaviours to improve associate engagement, consistency and profitability without crossing self-employed boundaries.
Learning outcomes
- Understand the key differences between employed and self-employed motivators
- Spot where current engagement approaches unintentionally disengage associates
- Adapt leadership behaviours to increase associate buy-in without crossing boundaries
- Improve associate performance and profitability through clearer expectations
- Lead more confident, constructive conversations with self-employed clinicians.
Speaker: Mark Topley
Mark Topley is a dental leadership and organisational culture consultant, working in partnership with Dentistry Compliance. He supports principals and practice managers to lead with clarity, build resilient teams, and embed culture into everyday practice. With over 20 years’ experience across the sector, Mark specialises in helping dental leaders meet CQC expectations without the overwhelm. He’s the creator of the Great Boss Bootcamp and Go Practice Green, and known for making leadership practical, human, and refreshingly honest.
This Continuing Professional Development (CPD) activity fully complies with the CPD requirements of the General Dental Council. FMC certifies this activity for one hour of enhanced CPD in the subject of Self-employed by contract, disengaged by design?
This CPD meets the criteria for the GDC’s development outcome B
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