February 2023
On demand: How to make your dental practice a top talent magnet
Speaker(s): Zoe Close, Mark Topley, Emma Anastasi, Lucie Simic
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Webinar Details
The Speakers
CPD Certificate

How to make your dental practice a top talent magnet

Tackle your recruitment and retention challenges head-on by joining Practice Plan’s head of sales, Zoe Close, as she hosts this one-hour live webinar with a panel of industry experts, who will share their unique experiences and talent magnetising top tips.

Joining Zoe on the panel is dental business consultant, Lucie Simic, CSR expert and coach Mark Topley, and CEO and founding director of Diamond Dental Staff, Emma Anastasi. The panel will discuss the key drivers they’ve seen attract top tier talent into dental practices, and the short and long-term activities that can help retain those hard-won employees. Topics of discussion will also include implementing a corporate social responsibility (CSR) strategy, better utilising talent within your existing team, goal setting, maximising the potential of job advertisements and how to make your dental practice stand out amongst the masses of vacancies on the job market. Zoe will also welcome questions from the audience throughout the webinar, so have your questions at the ready and get your recruitment and retention questions answered by the panel of experts.

Learning outcomes

  • Find out how recruitment has changed in recent years and what you need to do to attract skilled workers to your dental practice
  • Hear about the importance of practice culture and why you need to build your employer brand
  • Learn about the most successful ways for advertising your vacancy and the key things candidates are looking for
  • Understand why CSR activities have become so important in dental practices
  • Find out how to create pathways for progression for your existing team members.

Speaker: Zoe Close

Zoe is head of sales at Practice Plan and has over 30 years’ experience in the dental sector including working as a group business manager for a corporate group, a dental nurse, a head receptionist, and a practice manager. Zoe is passionate about supporting practices and can offer invaluable advice on how to strategically and successfully run your business.

Speaker: Mark Topley

Mark has wide experience designing, implementing and developing CSR programmes and partnering with companies, from single-handed dental practices to global corporates and everything in between. Over the past 23 years, he has worked with charities and businesses on four continents. Mark was the CEO of Bridge2aid and was part of the founding team that grew it to become the UK’s foremost dental charity. In 2017, Mark made the decision to take his experience and passion into a new role, inspiring businesses to maximise the benefits to be gained from CSR, and work productively and meaningfully with charities.

Speaker: Emma Anastasi

Emma Anastasi is the CEO and founder of Diamond Dental Staff. Since launching her company in 2018, Emma and her team have passionately built a community and support network for dental professionals, teams, and practices across the UK. With over 13 years of experience, Emma delivers award-winning business consultancy services that promote sustainable recruitment in dentistry, helping dental practices build an employer brand and a recruitment and retention strategy.

Speaker: Lucie Simic

Lucie Simic is a dental business consultant and has worked in the dental industry for nearly a decade, helping practices increase their turnover and deliver exceptional customer experience. Lucie managed a strategic business plan which transformed a three-chair practice into a seven-surgery referral hub in three years. She has assisted many practices around the UK with their own journey and now works alongside Ashley Latter, delivering his training courses.
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This Continuing Professional Development (CPD) activity fully complies with the CPD requirements of the General Dental Council.

FMC certifies this activity for one hour of enhanced CPD in the subject of How to make your dental practice a top talent magnet.

This CPD meets the criteria for the GDC’s development outcome B.

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