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Latest Stories
Smile Direct Club was a ‘disaster waiting to happen’
Following Smile Direct Club’s closure, the dental profession discusses the risks it posed to patient safety and the role of…
Dentistry
Dental profession calls out harmful aligners
‘As a dental profession we need to unite and create awareness’: Following the increasing demand for direct-to-consumer aligners, three dentists…
Orthodontics
Scaling your aligner practice: offer a real alternative to direct-to-consumer aligners
Aalok Shukla explains how dental practices can compete with direct-to-consumer aligner companies, and grow their aligner business. Invisible aligners are…
Orthodontics
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The straight and narrow – direct-to-consumer orthodontics
Emma Laing discusses the direct-to-consumer orthodontic boom and encourages clinicians to highlight possible dangers to patients. We are in so…
Orthodontics
BOS speaks out about to direct to consumer aligner boom
We speak to Anjli Patel, director of external relations at the British Orthodontic Society, about the recent boom in direct…
Orthodontics
Direct to consumer orthodontics still needs face to face interaction, GDC says
Direct to consumer orthodontics should still include face to face interaction before treatment begins, the GDC says. A recent growth…
Orthodontics
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