Neil Sikka

Neil Sikka

Author at Dentistry Online

Dr Neil Sikka set up one of the UK’s first corporate dental businesses, implementing dental plans for companies and treating employees at his chain of private practices, Barbican Dental Care (BDC). Following the acquisition of BDC by Bupa, Neil has commenced a number of new roles, including that of relationship director, developing a seamless journey for employees using Bupa dental products at Bupa centres.

Posted in Posts

The empowered principal – perception and identity

Neil Sikka encourages you to explore your patients’ perception of your practice, versus the identity you want to portray. In previous articles we have covered: Intention – what will you and your practice be remembered for Purpose – discovering the best ways to create and retain loyal patients Freedom – enjoying your life as a … Continued

Posted in Posts

The empowered principal – purpose

It’s important to make sure your patients leave your practice with a good feeling, Neil Sikka says. Companies throughout the world spend millions of pounds trying to persuade us to buy their products and use their services. They use ‘subliminal marketing’ to connect with us in a way that draws us in. By delivering messages … Continued

Posted in Posts

The empowered principal – intention

What is your business intention, Neil Sikka questions. Viktor Frankl, holocaust survivor and renowned psychiatrist, wrote extensively about his experiences in Auschwitz. He made many profound statements but there is one that always stays in my mind. ‘Between stimulus and response there is a space. In that space is our power to choose our response. … Continued

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