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In this month’s Business Expert column, Jas Gill explains how knowing your USP (unique selling point) can really help improve business growth. Competition is the natural order in business. Patients are constantly overwhelmed with options. They want to quickly understand what makes one treatment or dentist different to another. Knowing the right way to position … Continued
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A positive mindset and setting clear goals is the key to running a successful dental practice, Jaswinder Gill suggests. You can see I have set my destination, when I get there is irrelevant. I want to know I am going in the right direction. Make sure you have set your direction and your team are … Continued
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Jaswinder Gill discusses remote dentistry and explains how to implement virtual consultations into your practice. When the first lockdown started back in March 2020, I decided that I wanted to stay in touch with my patients as much as possible during this period as I knew they would need me. We are a mixed practice … Continued
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Jas Gill and Grant McAree introduce their course – a chance to turn yourself into a platinum Invisalign provider. This is your chance to learn a unique system and become a platinum Invisalign provider. All the stuff you could only know if you’d been through the process yourself hundreds of times. Designed by dentists for … Continued
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Jaswinder Gill presents a Six Month Smiles case study. A lovely 53-year-old patient attended my practice last year and was very distraught as she was unable to smile due to the position of her front teeth (Figure 1) She had heard of us from our Google marketing and singled us out by reading the patient … Continued
