Ashley Latter

Ashley Latter

Author at Dentistry Online

Ashley Latter helps dentists and their teams improve their communication and ethical sales skills, so that practices can create more opportunities to deliver the dentistry that they love to do and their patients want. He has delivered over 26,000 hours of business training to the dental world and is the author of three books on this subject. He writes a fortnightly email newsletter that is read by more than 12,000 dentists worldwide. To register for this free of charge and to read other articles similar to this topic, please visit his website www.ashleylatter.com
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Why you need to step up your customer service and tips on how to do it

Richard Scarborough talks to business coach Ashley Latter about the impact of coronavirus on the demands and needs of patients. As well as the increasing importance of providing exceptional customer service. Is good customer service now more important than ever before? Ashley Latter: Yes, 100%. And the reason being is that we are going into … Continued

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10 steps back to practice after COVID-19 – growing revenue in practice

Ashley Latter the author of Don’t wait for the Tooth Fairy and How to Discuss your fees with self-confidence & achieve the income your services deserve shares some proven strategies that his clients are implementing right now to ensure they are not just surviving, but thriving and growing revenue. If you watch the news on … Continued

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Secret strategies for success in an nhs world

Ashley Latter offers some suggestions of business strategies which can help you prosper in an nhs world. Whether you like it or not, the NHS is changing, tendering for new contracts, increased competition and if you win a contract having to do more for less. It will be survival of the fittest. From the crossroads, … Continued

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Increasing revenue with treatment uptake

Ashley Latter offers eight secrets to creating more opportunities to deliver more short term orthodontic treatments and increase your turnover and profits A few weeks ago, I was having dinner with a client who had just taken my two day ethical sales and communication programme. He was sharing some of his success stories, in particular, … Continued

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Do you know this critical number?

Measuring and knowing the numbers in your practice is key, says Ashley Latter. But principals are often unaware of one key figure… One area I think dentists could do better is to know their numbers. Lots of people, I hesitate to say ‘most’ people are not so good at the measurement, the numbers, the keeping-score. … Continued

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