The £200,000 open day

Most open days end with a busy room and a diary that barely moves.

One of our practices recently had 58 patients through the door across two days, and 53 of them started Invisalign, which is more than £200,000 of treatment from a single event. This session walks through the structure behind that result and the maths that shows what a well-run open day could be worth to your practice.

This webinar will:

• Show the financial impact a well-run open day can have, using real results and simple maths
• Reframe open days around treatment starts and revenue rather than attendance
• Walk through XD's full open day structure, from planning to follow-up
• Highlight the common mistakes that leave most open days with a full room and a quiet diary
• Help practices work out what an open day could be worth to them and how often to run one.

Learning outcomes

• Model the financial value of an open day – delegates will forecast revenue using attendance, start rate and average treatment fee
• Plan around the right treatment and offer – this means attracting patients ready to go ahead rather than discount hunters
• Fill the day with the right patients – this combines paid social, the existing patient base and local partnerships
• Qualify and nurture every attendee before the day – delegates will learn how qualifying calls, CRM sequences and personalised WhatsApp videos cut no-shows
• Run the day for treatment starts – this covers patient flow, consultations, finance options and closing the diary on the day
• Follow up the patients who don't start on the day – the right nurture sequence keeps the value of the event growing for weeks afterwards.