Ranked number one, recommended by no one: the AI search update for dental practices

Your patients are now asking AI which practice to choose, and in an AI answer there is no page two.

Google has called intelligent search the biggest change to search in 25 years, yet most practices haven't changed a thing in response. This session covers what has changed, what earns an AI recommendation, what you can safely ignore and how to keep up without it becoming a second job.

This webinar will bring practices up to date on how search has changed in 2026, showing why rankings matter even less now, and why a top-ranking practice can still be missing from AI answers.

David Nelkin will explain what earns an AI recommendation, from off-site brand presence to reviews across platforms to reassure practices that strong fundamentals still count as the entry ticket.

Discover a simple way to keep up, separating what needs action from what is noise.

Learning outcomes

• Explain how the modern results page works. This includes the local pack, AI overviews and organic listings, and why around 60% of searches end without a click
• Understand the move from ranking to being cited. Delegates will see why the old rankings no longer decide who AI recommends
• Identify the signals that earn AI visibility. These include reviews across platforms, best-of guides, Reddit mentions, short-form video, press coverage and fresh content
• Assess whether their website is ready for AI agents. Delegates will check whether assistants can find, read and act on their site
• Prioritise the right actions. A practical do, don't and ignore list covers what to focus on now and what to leave alone
• Put a simple keep-up routine in place. This covers how to stay informed, what to ask their agency and how to tell real progress from activity.