Turning off dentine sensitivity is instant and simple

Colgate explains how treating dentine sensitivity can be as instant and simple as a flick of a switch with Colgate SENSITIVE.

Dentine hypersensitivity is a chronic problem, affecting up to 57% of patients (Davari et al 2013; Dam et al, 2022; Berg et al, 2021). Many patients do not report DHS at the dentist’s office and their sensitivity burden remains unresolved (Colgate-Palmolive, 2009).

The impact of sensitivity goes beyond just pain (Mason et al, 2019; Bekes et al, 2009; Gillam, 2021). Patients often adopt coping strategies that can lead to daily limitations or lifestyle adaptations which may include eating on just one side of the mouth, changing eating habits and oral hygiene limitations. This could even have a detrimental impact on social interactions, which may seriously impact a patient’s quality of life (Bekes et al, 2009; Gillam, 2021).

Support your patients and recommend Colgate SENSITIVE REPAIR & PREVENT + MULTI PROTECTION with PRO-ARGIN technology.

PRO-ARGIN is the most clinically proven desensitising occluding technology^#. The technology seals open tubules and builds a strong calcium-rich layer to deliver instant (Ipsos, 2019)* and long-lasting relief (Lai et al, 2015)^†.

To find out more, click here.

#Based on the amount of relevant clinical studies in Meta-Analysis 2023 of toothpaste occluding technologies only (Pollard et al, J of Dent. 130 (2023) 10443: 1-13).

*For instant relief, apply directly to the sensitive tooth with a fingertip and massage gently for 1 minute, up to twice a day and for children six to 12 years once a week or less frequently.

^With continuous use.

†With continued use two times per day. For lasting relief, apply with a gentle toothbrush making sure to brush all sensitive areas of the teeth.

References

1. Davari AR, et al. Dent Shiraz Univ Med Sci. 2013;14(3):136-45.
2. Dam VV, et al. Open Dent J. 2022;16:e187421062201130.
3. Berg C, et al. J Funct Biomater. 2021;12:27.
4. Data on file. Market research through Zapera, Colgate-Palmolive, 2009.
5. Mason S, et al. BMC Oral Health. 2019;19:226.
6. Bekes K, et al. J Oral Rehabil. 2009;36(1):45-51.
7. Gillam DG. Clin Oral Sci Dent. 2021;4:1.
8. Ipsos, Patient Experience Program elmex SENSITIVE PROFESSIONAL REPAIR & PREVENT, 175 respondents, Germany, 2019
9. Lai HY, et al. J Clin Periodontol. 2015;42:S17

This article is sponsored by Colgate.