Treeline Dental Care announces an exciting new partnership with Lincoln City Football Club – demonstrating the impact that dentistry can have beyond the clinic.
Treeline Dental Care, a rapidly growing dental group with 15 practices across the East Midlands and South Yorkshire, is embracing life beyond the dental clinic by stepping further into the heart of community life. With a strong belief that oral health awareness should not be confined to the dental chair, Treeline has taken an exciting step by partnering with Lincoln City Football Club – an initiative that blends sport, community engagement, and health promotion in a meaningful and accessible way.
The partnership is particularly special for Treeline’s co‑founder and CEO, Dr Jimmey Palahey. Beyond personal passion, the collaboration reflects Treeline’s commitment to ensuring that oral healthcare messages reach people where they live, work, and play. Football clubs sit at the centre of many communities, and Treeline recognises the unique opportunity this creates to engage families, young people, and fans of all ages with positive oral health messages.
As part of the agreement, Treeline will also support the Lincoln City Foundation, the charitable arm of the club, which delivers a wide range of community programmes across the county. This includes initiatives focused on improving health and wellbeing – making oral health education a natural and valuable addition to their outreach work. By working alongside the foundation, Treeline aims to help embed preventive oral health habits into everyday life, particularly among children and young people.
How are Treeline and Lincoln City FC collaborating?
The collaboration officially kicked off in March this year and is set to run for at least the next two seasons, with both parties hopeful that this marks the beginning of a long‑term relationship. The partnership opens the door for Treeline to connect with players, fans, staff, and the wider Lincoln community through a series of activities designed to raise awareness of oral health and showcase the dental group’s commitment to community wellbeing.
As part of the agreement, Treeline’s branding will feature prominently across the club’s platforms. The company logo will appear on the first team’s training shirts, as well as around the stadium in advertising spaces. This visibility not only strengthens Treeline’s presence across the region but also reinforces the message that oral health is an essential part of overall wellbeing.
A key focus for Treeline is educating children and families about the importance of starting good oral health habits early. Through matchday activations, and community events delivered in partnership with the foundation, Treeline hopes to encourage young fans to adopt a preventive approach to dental care. By promoting simple, consistent routines – such as regular brushing, healthy eating, and routine dental check‑ups – Treeline aims to help the next generation enjoy a lifetime of healthy smiles.
‘Over the moon’
Dr Jimmey Palahey, co‑founder and CEO of Treeline Dental Care, said: ‘We are over the moon to be working with the team from Lincoln City Football Club. This is a valuable opportunity to showcase our award‑winning dental group, reward our teams, and make a positive difference for the patients we serve.
‘You will see sponsored kit, player and Treeline team co‑activations, as well as activities that will allow Treeline to work with fans and stakeholders across the region. We also see this as a fantastic opportunity to reward our staff with tickets to games and involve them in something truly exciting.
‘I think this is an exciting moment to give Treeline Dental Care its own official club as we match up one successful team with another!’
Through this partnership, Treeline Dental Care is demonstrating that dentistry can – and should – play a role far beyond the clinic walls. By embedding oral health education into community life, Treeline is helping to build healthier futures across the east midlands, one smile at a time.
Discover more about Treeline Dental Care here.
This article is sponsored by Treeline Dental Care.
