This year’s Dental Industry Awards saw 21 ADG members take home trophies and the ADG itself win the Excellent use of PR award.
The Association of Dental Groups (ADG) team scooped the winner’s trophy for Excellent use of PR at FMC’s Dental Industry Awards 2025. The ADG submitted its ‘Creating Dental Oases’ campaign which sought to offer solutions to the issue of ‘dental deserts’.
The winning submission
The Creating Dental Oases white paper published in June focused on the massive gap in the dental workforce and the solution deploying international dentists can offer. By highlighting poignant case studies, the story got significant national news pick up. These included a dentist with a master’s degree from Egypt working in McDonald’s while in the long overseas registration examination (ORE) process.
Three weeks later, the resulting press interest triggered a statement by the health minister at a televised select committee session. During this, Stephen Kinnock MP demanded a plan from the General Dental Council (GDC) to unblock the ORE bottleneck.
Hosted at the prestigious Wembley venue, ADG member groups went up to the podium a total of 21 times during the evening as award after award was announced. It was an excellent evening and such a great moment to recognise and celebrate the creative work being carried out day-to-day across the dentistry profession.
Which ADG members took home an award?
- Advertisement of the Year – Kana Health Group, Go to Directory, highly commended
- App of the Year – Damira Dental Studios, highly commended
- Excellent use of PR – Association of Dental Groups, winner
- Excellent use of PR – Tooth Club, highly commended
- Website of the Year – Damira Dental Studios, highly commended
- Website of the Year – mydentist, highly commended
- Excellent use of Social Media – Tooth Club, highly commended
- Dental Practice Corporate Group – Bupa Dental Care, winner
- Dental Practice Corporate Group – Kana Health Group, highly commended
- Dental Industry Employee of the Year – Jesse Frost, Kana Health Group, highly commended
- Dental Industry Employee of the Year – Jane Walker, Community Dental Services, highly commended
- Business Leader of the Year, Dental Practice Corporate Group – Lisa McKinnon, Todays Dental, winner
- Business Leader of the Year, Dental Practice Corporate Group – Kunal Thakker, Tooth Club, highly commended
- Sustainable Business Award – Treeline Dental Group, highly commended
- Customer Service Provider of the Year, more than 25 employees – Bupa Dental Care, highly commended
- Dental Brand of the Year, Dental Practice Corporate Group – Damira Dental Studios, winner
- Dental Brand of the Year, Dental Practice Corporate Group – Kana Health Group, highly commended
- Dental Industry Event of the Year, Dental Practice Corporate Group – Bupa Dental Care’s ‘Dental Health is… Live’, winner
- Marketing Campaign of the Year – Damira Dental Studios, ‘The Summer Whitening Campaign’, winner
- Marketing Campaign of the Year – Tooth Club, ‘Summer Campaign’, highly commended
- Team of the Year, Dental Corporate Group – Smile Dental Care, highly commended
- Outstanding Business of the Year, Dental Practice Corporate Group – Tooth Club, winner.
‘Dedication and creativity’
ADG was also delighted to see commendations for Smile Dental Academy, which is part of Smile Dental Group (an ADG member) for Short-Term Postgraduate Course of the Year, highly commended, and Team of the Year, winner.
Neil Carmichael, executive chair, ADG said: ‘Winning 22 awards between us and our ADG members meant that the 2025 Dental Industry Awards ceremony really was a night to remember. We were thrilled to win Excellent use of PR since our “Creating Dental Oases” report got the recognition it deserved in the quest to find solutions to the UK’s “dental deserts”.
‘We were also very proud of the dedication and creativity shown by our member groups who excelled this year on the podium – as both winners and in the highly commended categories. Congratulations to all!’
This article is sponsored by the Association of Dental Groups.
