Local search is evolving fast – but Google Business Profile (GBP) remains the foundation of how practices are discovered, evaluated, and chosen.
As AI overviews, map‑led results and conversational search reshape patient behaviour, GBP has become the most influential local asset most practices underutilise.
In this session, David Nelkin breaks down what Google Business Profile actually does, why Google and AI tools rely on it so heavily, and how to optimise it step by step – based on the latest research from the world’s leading local search experts.
You’ll learn what genuinely impacts GBP rankings, what improves engagement and conversions, and how to turn your profile into a high‑performing visibility and trust engine for 2026 and beyond.
The webinar will:
- Challenge the over-reliance on Google reviews as the primary measure of practice reputation
- Explain how reputation now influences visibility, trust, and AI-driven recommendations
- Introduce a modern, cross-channel approach to building and protecting reputation
- Help practices future-proof their reputation strategy for 2026 and beyond.
Learning outcomes
- Understand how Google Business Profile feeds map results and AI overviews
- Identify the most impactful GBP elements to optimise first
- Improve engagement signals that support local visibility
- Manage reviews and profile activity with confidence
- Treat GBP as a core growth asset rather than a static listing.
Dentistry Webinar - Live Webinar
10 February 7:00pm, London UK
Your most powerful local asset: the modern guide to GBP optimisation
Speaker: David Nelkin
The speaker
David Nelkin is the founder and CEO of Xcelerator Dental, a specialist dental marketing agency focused on practice growth.
With over 11 years of experience working with more than 200 dental practices, David is recognised as a thought leader in dental marketing. Under his leadership, Xcelerator Dental has won multiple awards, including Website of the Year at all three major dental awards in 2024 and CSR awards for sustainability initiatives.
David is passionate about simplifying the path to growth for dental practices.
You can sign up for the webinar here.
Catch up with previous on demand webinars:
- New technology for dentists to complete orthodontic treatments in days
- NHS dentistry 2026: contract reform and bridging the access gap
- From chaos to clarity: a PM’s guide to building confident, high-standard teams
- Beyond Google reviews: why your reputation strategy needs a rethink in 2026
- CQC and dentistry in 2025: from compliance to consequences.
