The new Colgate Total Active Prevention toothpaste features a stabilised stannous formula that targets the root causes of common oral problems.
Colgate recently invited 43,000 UK dental professionals to try this innovation, with 415 sharing their feedback after eight weeks to give you total confidence.
- 98% dental professionals likely to recommend Colgate after using New Colgate Total Active Prevention
- 91% felt a fresh, clean mouth after using New Colgate Total Active Prevention
- 82% want to keep using New Colgate Total Active Prevention.
Here’s what dental professionals had to say:
- ‘Fantastic toothpaste, makes your mouth feel fresh every time’
- ‘Nice to try the new formulation – it is the number one toothpaste I recommend’
- ‘Recommend it and would buy for myself’
- ‘Fantastic toothpaste, makes your mouth feel fresh every time’
- ‘Love the new toothpaste – excellent protection, reduces plaque/calculus build-up.’
The new Colgate Total Active Prevention range also includes New Colgate Total Active Prevention Mouthwash with instant and long lasting anti-bacterial protection, along with the Colgate Total Active Prevention Foaming Clean Toothbrush, designed for deeper toothpaste delivery.
In the survey, 97% of respondents believe a full oral health regimen is important.
Extend your professional care with the new Colgate Total Active Prevention range, designed to integrate seamlessly into patients’ daily routines.
Data on file. Colgate Total Personal Use Mailer Feedback activity May 2025 (n=415).
This article is sponsored by Colgate.
