EMS has officially launched its next-generation GBT machine in the UK, introducing new levels of connectivity, efficiency, and patient comfort to Guided Biofilm Therapy.
Building on four decades of Swiss engineering, the device is designed not only to streamline the hygiene workflow, but also to offer clinicians deeper insights into how care is delivered, all while keeping the patient experience central.
But for the European pioneer – and its UK team – the launch is more than a hardware upgrade. For EMS UK in particular, the launch reflects an evolving approach to partnership with practices: one that emphasises service, data, and long-term value.
Speaking to EMS UK & Ireland general manager Harry Morris and product manager Sophie Godsman, it becomes clear that the GBT Machine is as much about strategic intent as it is about technical innovation.
Smarter tools for modern practices
The big-ticket advancement in the new GBT Machine is connectivity. For what EMS claims is the first time in prophylaxis, the unit grants clinicians access to a personalised dashboard via EMS Partner 2.0: a digital interface that tracks treatment data, powder consumption, and maintenance schedules.
‘This is the first fully connected device in prophylaxis,’ explains Sophie.
‘Clinicians can now see exactly how they use their device. It helps them optimise performance, track outcomes, and receive remote support. It also gives us the tools to better support them.’
The machine features introduces the Piezon PS ‘No Pain Max’ module, designed for gentler, more intuitive scaling.
‘We’ve improved the patient experience and made the system easier to use,’ Sophie adds. ‘It’s more sustainable too, with reduced plastic use, tempered glass, and more robust aluminium construction.’
This design evolution is about more than aesthetics. EMS has focused on making the device both easier to maintain and better aligned with the sustainability goals that are increasingly important to modern dental practices.
Beyond equipment: a new focus on support
While the new technology is central to the noise around EMS, Harry is adamant that the GBT Machine represents a wider strategic shift for the business.
‘It feels like a new chapter,’ he explains. ‘We’ve always had strong products, but with our rapid growth, keeping up with after-sales service has been challenging. This launch gives us a chance to improve that.’
For Harry, EMS’s focus is no longer just on delivering devices. Rather, it’s about equipping practices for long-term success.
He explains: ‘Customer experience is the focus now – not just at the point of purchase but in the months and years that follow.’
Internal training and restructuring have supported this direction, and Harry reports that feedback from service technicians has been positive. ‘Even our after-sales teams are energised by what this means for their role,’ he adds. ‘It’s a tool that helps everyone do their job better.’
Community service
Alongside the product launch, EMS has announced the return of the GBT Summit in 2025. Scheduled for 31 October at the Royal College of Physicians in London, the event will bring together clinicians, hygienists, and practice teams for a full day focused on prevention-first care.
The summit will feature a range of respected speakers, including gut health specialist Dr Megan Rossi, Dr Victoria Sampson, Professor Luigi Nibali, and leading hygienists and therapists from across the UK.
Positioned as a learning event rather than a sales platform, the GBT Summit reflects EMS’s intention to lead by sharing knowledge. It’s an extension of the company’s evolving identity, says Harry: not just as a manufacturer, but as a partner in driving better clinical outcomes.
A measured step forward
For EMS, the GBT Machine is more than a product release. It represents a recalibration of how the company connects with clinicians: by embedding smart technology, focusing on sustainability, and prioritising aftercare.
For practices, it signals the ongoing evolution of prevention in dentistry – where patient comfort, data insight, and workflow efficiency are increasingly intertwined.
Clinicians interested in learning more can explore the technology via EMS’s website or attend a hands-on demo. But more broadly, the message is clear: EMS is not just updating a machine; it’s rethinking what support in modern dentistry should look like.
Follow Dentistry.co.uk on Instagram to keep up with all the latest dental news and trends.
