In a hyper-competitive landscape, independent dental practices need more than clinical excellence – they need marketing that delivers.
Join us for the final instalment in a powerful series led by industry expert Chris Barrow and a panel of pioneering practice owners and marketing strategists. This isn’t theory – it’s tested, results-driven insight you can implement immediately.
The panel will cover:
- The difference between marketing and advertising – and why it matters now more than ever
- Internal, inbound and external marketing: learn the strategies that actually drive ROI
- AI in marketing: navigate the evolving digital terrain with confidence
- Twelve-month marketing blueprint: design a flexible, realistic and results-focused plan tailored to independent practice
- Content that converts: build trust, grow leads and drive patient acquisition through smart, engaging communication.
Expect a candid panel discussion packed with actionable tips, case studies, and forward-thinking approaches that reflect the demands and opportunities of 2025. Learn how to leverage Invisalign promotions, balance marketing types and enhance transparency across your organisation.
This webinar is for:
- Practice owners ready to scale sustainably
- Associates looking to play a bigger role in patient acquisition
- Practice managers seeking operational clarity and efficiency
- Marketing leads aiming to sharpen campaigns and track ROI.
Reserve your place now. Don’t miss the final opportunity in this groundbreaking series to transform your marketing mindset – and your bottom line.
Learning outcomes
- Define your USPs to stand out in a saturated market
- Build effective internal campaigns that activate your patient base and your team
- Master inbound marketing to drive organic lead generation
- Align external advertising with a strategic growth plan
- Understand the role of your entire team – from associates to hygienists – in the marketing machine.
Chris Barrow
Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for 30 years and will ‘celebrate’ 55 years of full time work in September 2025. Although age 71, Chris has no plans to retire and promises that he will be working in dentistry for many years to come.
He spent the first 17 years of his working life in the corporate sector and followed this with 33 years of running small private businesses. The different dynamics of both worlds have given him the valuable gift of knowing how to operate – and communicate – in both.
In 1993, Chris decided to make the transition from financial services to business coaching and became one of the first UK students at Coach University, from where he graduated as a certified coach.
Recognising the opportunity in the dental profession, 1997 saw the creation of The Dental Business School (DBS) and the development of a 12-month business coaching program for dental practice owners and their teams, delivered to over 1,000 UK dental practices in the following 10 years.
As a sought-after public speaker, he is dynamic, energetic and charismatic. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press.
Krupal Shah
Dr Krupal Shah, a King’s College London dentistry graduate and visionary entrepreneur, redefined the UK dental industry by founding a network of private clinics in central London.
With over 15 years in the field, he became the youngest and largest standalone provider of Invisalign in the UK, with his clinics completing in excess of 10,000 cases. Clinically retired at 33, Krupal is renowned for his expertise in clinic design, marketing, and business growth strategies, significantly boosting clients’ revenues and garnering prestigious awards.
Beyond dentistry, he contributes to startups and advisory boards, dedicating his life to mentoring others towards business freedom and personal fulfilment.
Robbie Hughes
Dr Robbie Hughes qualified from the University of Liverpool in 2008 with honours and an array of prestigious awards for distinction grades and exceptional clinical performance. Very early in his career, Robbie set his sights on promoting excellence within the private dental sector, with a special interest in cosmetic dentistry.
In 2019 Robbie founded Avant Garde Dentistry – the driving force behind a revolution in the industry. Avant Garde Dentistry is a full solution service for the modern day practitioner providing everything from workflow education, to business coaching and lab services.
More than just a training company, Avant Garde is a concept. It combines cutting edge technology, innovative treatment workflows, and obsessive focus on the patient journey to guarantee world class results, every time.
Monik Vasant
Monik Vasant is a highly experienced clinician with a special interest in minimally invasive aesthetic dentistry. He has trained under many of the worlds leading clinicians and has a postgraduate masters in aesthetic and restorative dentistry.
He is the director of the Freshdental clinic in central London and lectures globally on many aspects of minimally invasive aesthetic dentistry with a specific interest in adhesive dentistry. His two day composite masterclass course ‘Totally Composite’ is one of the leading courses of its type and is held throughout the UK and internationally.
Monik also runs a year long postgraduate course on all aspects of minimally invasive aesthetic dentistry titled ‘Totally Aesthetics’. He is a global key opinion leader for several dental companies and a clinical speaker for Invisalign. He has appeared several times in the UK print media and television. Monik has also authored his own book, Smile Art, and contributed chapters in all three versions of the Messages from dental masters book series.
Sandeep Kumar
Dr Sandeep Kumar can only be described as a trailblazer in the world of Invisalign. He is one of Europe’s leading Invisalign Diamond Apex providers and has created more than 6,000 beautiful new smiles with Invisalign in his private clinics.
Sandeep came to the UK in 1998 after graduating as a dentist in India. He qualified with the General Dental Council (GDC) in 2000 and on the lookout for his next opportunity, bought his first NHS practice in 2003.
With an ambitious drive, Sandeep soon added to his practice portfolio and when launching his first private dental clinic in 2007 he recognised the potential to harness Invisalign’s consumer appeal and value to differentiate his practice. He implemented a highly successful lead generation and nurturing process and his Invisalign journey began.
More than 20 years later, Sandeep now owns three successful private dental brands including MiSmile, the UK’s first Invisalign-only clinic. He grew his annual Invisalign case submissions from just seven in the first year to over 2,000 cases annually in 2024.
Chris Ball
Dr Chris Ball is the principal dentist and founder of Dentistry by Cure Clinics – the home of a new kind of dentistry.
Dentistry by Cure Clinics is an industry leading dental practice in Preston, Lancashire, delivering world class services in the heart of its local community. From subscription based dental care to 3D printing and full arch implant treatments, their dental team really can do it all!
A big advocate for collaborative thinking, developing teamship and creating an environment for others to thrive, Chris leads with an instinct to develop trust quickly, and let others shine. Described as calm, and unflappable, Chris has time and time again shown the importance of being persistent with grit and determination during the start up stage of being a founder.
Click here to sign up to the webinar.
Catch up with previous on demand webinars:
- Dentistry Live: back to your roots!
- Smart investing for dentists: make your money work as hard as you do
- Beyond the X-ray: confidence for teams, clarity for patients
- Consent in dentistry: navigating legal and ethical standards
- Driving efficiencies and lowering costs with new innovations in automation.
