Stevie Farndon celebrates International Women’s Day 2025 by discussing the evolving role of women in dentistry and sharing insight on empowerment and resilience from inspiring female professionals.
The rise of women in dentistry
Dentistry has historically been a male-dominated field, but in recent years, we’ve witnessed a powerful shift. More women than ever are not just entering the profession but stepping into leadership roles as practice owners, specialists, and educators. This evolution is about more than just representation – it’s about reshaping the industry and proving that success is no longer limited by outdated norms.
In my role as a business development manager, I’ve had the privilege of meeting ambitious, driven women who are taking the leap into practice ownership and career growth. Their determination and resilience are shaping the future of dentistry, proving that success is no longer confined to traditional career paths. From dental nurses transitioning into therapists to associates becoming practice owners, the landscape is evolving in a way that empowers women to take charge of their professional journeys.
We’re also seeing a rise in women becoming their own brand – not just as dentists but as industry influencers. Women in dentistry are actively engaging with patients, creating demand for their expertise, and shaping the profession through digital platforms and personal branding.
Many are becoming brand ambassadors, not just for dental products but for the profession itself, inspiring other women to step into leadership roles. The pure power of recommendation, mentorship, and role modelling is influencing a new wave of female professionals to step up with confidence.
Overcoming challenges and internal struggles
Despite this progress, women in dentistry still face unique challenges. Many juggle career aspirations with personal responsibilities, often carrying an internal burden of self-doubt or imposter syndrome. The pressure to balance professional success with societal expectations can be overwhelming.
Imposter syndrome is something I personally find myself a victim of, and I know I’m not alone. Even in January, I spoke with a highly experienced dentist who has treated more than 2,000 clear aligner cases, and she admitted she still struggles with imposter syndrome. It’s a reminder that no matter how accomplished we are, self-doubt can creep in.
Beyond that, we often find ourselves battling societal expectations. Stereotypes persist, and I’ve personally received comments questioning whether I’m present enough for my daughter with my role as a business development manager.
The pressure to excel professionally while meeting traditional family responsibilities can be overwhelming, but it’s important to remember that success looks different for everyone. Finding confidence in our choices, rather than letting external opinions dictate our worth, is key to overcoming these challenges.
There have also been challenges for women of different ethnic backgrounds. Historically, access to the same opportunities hasn’t always been equal, but I truly believe the industry is evolving. Today, we see more women from diverse backgrounds stepping into leadership roles, becoming role models for the next generation of dentists and therapists. Their success is helping to break barriers and create a more inclusive, empowering space for future professionals to thrive.
A call for more support and mentorship
One of the most critical factors in career progression is mentorship and support networks. Strong mentorship can make a huge difference in helping female dentists gain confidence, build successful practices, and access the resources they need.
We need to celebrate and elevate women in dentistry more than ever. The industry must do more to provide spaces for female professionals to share their journeys, uplift each other, and mentor those coming up behind them. Whether through formal mentorship programs, peer-to-peer networking, or professional development initiatives, fostering leadership opportunities for women is key to ensuring long-term success and equality in dentistry.
Role models: the power of community and representation
One of the most powerful aspects of this shift is the impact of role models. Seeing successful women in dentistry not only inspires the next generation but also reinforces the idea that leadership and practice ownership are attainable goals.
For me, my first role model in dentistry was Dr Cathy Barrs, an orthodontist who played a significant role in shaping my determination and career path. Cathy’s journey is truly inspiring.
Originally married into a horticultural family run business, originally a dental nurse she pursued her dental studies through the Open University while raising two children. She later attended Birmingham Dental Hospital, and after qualifying as a dentist, worked as an associate in Hinckley before going on to open three practices of her own.
Cathy treated countless orthodontic patients and was instrumental in my professional growth. She saw the drive I had and gave me the opportunity to run my own clinic, supporting me through my training at Eastman Dental Hospital, radiography, and photography. I will always feel humbled and grateful to have had such a strong, empowering woman guiding me through the early stages of my career.
Another incredible example is Eleanor Cowlam, who I first met when she was a trainee dental nurse. The drive Ellie had to achieve her dreams was never in doubt. To be a witness of her challenges and to now see her as a therapist and practice owner at Windsor Dental in Burbage, with her family right beside her, is truly inspiring. Watching her journey unfold has been a testament to the power of her dedication, resilience, and strong support systems.
Insights from leaders
To highlight the strength and success of women in dentistry, I wanted to include the voices of incredible professionals who continue to inspire and lead the way. I have personally found support from these professionals in my own career.
Eleanor Cowlam, owner of Windsor Dental and Phillips ambassador
‘There is something so special about being in a position to help and make a difference to someone’s life. However, like in many industries it’s common to not be taken seriously as a female in dentistry.’
Being underestimated earlier on in my career fuelled me with drive and resilience to continually develop my skill set and achieve my dream of opening my own dental clinic.
Power comes from a position of knowledge and knowing your own self worth. You are in charge of making things happen and ceasing opportunities when they come your way. Here’s to dreaming big, supporting each other’s successes and creating a network where we can learn from each other.
Ariane Sampson, holistic specialist orthodontist
‘Resilience in dentistry means the ability to adapt and thrive through challenges, whether in clinical practice, business ownership, personal growth, or navigating the evolving landscape of our profession.’
Empowerment is about creating a space where women can take control of their careers, voice their opinions, push boundaries, and support one another. As more women step into leadership roles, it’s crucial to elevate each other, celebrate achievements, and break down barriers. I am inspired daily to see how we’re shaping the future of dentistry together.
Chinwe Akuonu, general and cosmetic dentist featured in the Dentistry Top 50 2024
‘As a female dentist, I believe we have the power to shape the future of oral healthcare for the better through empowerment, resilience and positive evolution.’
Empowerment means having the confidence to lead with knowledge while uplifting others in the profession. Resilience is something many female dentists deeply resonate with – as most face the challenge of balancing career growth with a healthy work-life balance.
Evolving women in dentistry is about redefining the field, fostering inclusivity, and inspiring the next generation to pursue their ambitions without limitations.
I personally think that we are making progress within the dental field, but for that to continue, we all have a role to play: we must keep encouraging and empowering each other.
Emily Hatfield, dental therapist
‘On this International Women’s Day, I celebrate the strength and resilience of women in the dental field. Rather than viewing my role as a dental therapist as a limitation, I’ve embraced my focus on composite bonding to provide outstanding results for my patients.’
Through hard work and determination, I’ve learned that being a woman allows me to connect deeply with my patients, understanding their vision in a compassionate, friendly atmosphere that feels supportive, not pushy. Let’s uplift each other and continue to empower women in every profession!
Simran Bains, dentist, chair and membership director of the BACD featured in the Dentistry Top 50 2024
‘Resilience is the courage to rise after every challenge, the strength to persevere and grow through adversity. Empowerment is using that strength to uplift others and having a voice to break barriers with confidence. Together, they define the power of women creating meaningful change in dentistry.’
Sharon Showker, dentist and owner of Aurora Dental
‘Women in dentistry are redefining the profession with resilience, innovation, and unwavering determination. Empowerment is not just about breaking barriers – it’s about proving that leadership, skill, and compassion go hand in hand. As the industry evolves, so do we, turning challenges into stepping stones and inspiring the next generation to rise with confidence and purpose.’
Looking ahead: what needs to change?
In reflection of my career, I have found that in the past, women weren’t always empowered, but I am grateful for the support I’ve received from those in the profession who constantly encourage me to do more. The mentorship, guidance, and opportunities I’ve had have shaped the path I’m on today.
I am proud to work at S4S, where I have been given the opportunity to lead projects, present, and find real fulfilment in my career growth. It’s essential that more companies and institutions recognise the value of empowering women in dentistry – not just through words but through action.
While the progress of women in dentistry is undeniable, there is still much work to be done. Gender equity in the business side of dentistry needs to be a priority, ensuring that women have equal access to funding, leadership training, and opportunities to scale their practices.
Companies, suppliers, and business development professionals all have a role to play in fostering an environment where female-led practices don’t just succeed but thrive. By actively supporting women in the industry – through mentorship, funding initiatives, and leadership training – we can create a more inclusive and dynamic future for dentistry.
Conclusion
As we celebrate International Women’s Day, it’s important to reflect on how far we’ve come and what still needs to change and the people around us who support us every day. Women in dentistry are proving time and again that they have the skills, resilience, and vision to lead the industry forward.
By supporting, mentoring, and empowering the next generation, we can ensure that the future of dentistry is one where women are not just present but are leading the way.
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