With a 98% success rate to B1 or whiter, Enlighten promises to swap underwhelming whitening results for delighted patients and higher margins.
What is Enlighten?
Enlighten is the first tooth whitening system in the world to guarantee results, irrespective of starting shade. There is no need to change diet and results lasts permanently with very simple at home top up.
What’s the process?
Three weeks of home tray whitening – the first two weeks are nighttime and week three is daytime for one hour per day. The complete treatment takes 30-40 minutes of chair time beginning to end.
Why are results better?
Cold gels
The gels are super fresh and gel formulae are stable without batch variability. The entire supply chain is refrigerated and speedy from the factory to the patient in record time. The gels are sent to the practice with the trays so they don’t sit in the practice, degrade and become acidic.
Tighter trays
Enlighten trays are much tighter and more accurate. Our in house lab is constantly pushing the boundaries to enable bleaching of cases that were not traditionally thought of as treatable.
Sensitivity solved
Enlighten treatments are more comfortable. Each kit includes a sensitivity bundle with the Enlighten Serum Toothpaste and a sensitivity pen, called the Comfort Pen, containing active ingredients such as Bioactive Glass, Hydroxyapatite, Potassium Citrate and Potassium Nitrate.
How much should I charge?
Enlighten generally cost patients around £200 more than ordinary whitening.
Is there clinical training?
There is! It takes one hour and you can attend online with your team.
What about marketing?
There are beautiful in-practice materials and marketing training courses for the whole team.
What’s the next step?
Get trained! Book onto Enlighten online training – it’s free and takes an hour. After that you will be certified to provide the world’s most effective whitening.
This article is sponsored by Enlighten Smiles.