PR isn’t just for big businesses – it’s an essential tool for dental practices looking to build trust, reputation and growth.
In this webinar, you will learn how to leverage public relations to position yourself and your team as trusted leaders in dentistry while fostering long-term connections with patients and the public.
Discover how PR can help you build a stronger, more credible relationship with your community by creating and sharing messages that resonate. We will show you how to identify your audience and develop key messages that authentically engage them, positioning your practice as a trusted voice in oral health.
This session will also explore how to navigate the world of media relations. Learn how to build meaningful relationships with editors and journalists, secure valuable press coverage, and use those opportunities to highlight the value of modern dentistry and your role within it.
Additionally, we will examine the critical role dental professionals play in shaping the public perception of dentistry. By crafting stories and campaigns that demystify dentistry and promote its importance, you can influence how your community views oral health and dental professional care.
Whether you’re new to PR or looking to refine your strategy, this webinar will provide actionable insights and practical steps to elevate your practice, enhance trust and grow your impact.
Learning outcomes
- Explore the role of PR in building trust in you and your team
- Define your audience and develop the key messages to engage them
- Building long term relationships with editors and secure coverage
- Play your role in helping to shape the public perception of dentistry.
Dentistry Webinar - On-demand
From practice to press: unlock the secrets of PR success
Speaker: Gemma Barker
Gemma Barker
Gemma Barker is founder of Barker PR, an award-winning healthcare PR agency delivering effective campaigns for leading consumer and professional brands.
With over 20 years experience in PR in dentistry, Gemma passionately advocates for the profession and is dedicated to making a positive impact in the way the public views dentistry.
Click here to sign up to the webinar.
Catch up with previous On Demand webinars:
- Restorative solutions for the severe tooth wear case
- Digital veneers – full workflow from scanning to seating
- How to start strong in 2025 and go from 20 Invisalign cases a year to 20 a month
- Pulp friction – how to handle drama within your dental team
- ClinCheck decoded: master the essentials for optimal treatment planning.
