Colgate explains why more and more patients are opting for whitening and how dentists can help them to achieve their desired results.
Whiter teeth are associated with greater self-confidence. However, an increasing number of patients have concerns about the appearance of their teeth (Gomes et al, 2023). Some 93% want to feel more confident in their smile (Kantar, 2021).
Stains impact the colour of a tooth
Daily habits, mechanical wearing, and ageing can all cause tooth staining (Gomes et al, 2023).
Stain molecules bind to the electron rich areas in both enamel and dentine. These molecules contain chromophores that absorb light, giving the appearance of a darker colour.
Until now, patients have had to choose between:
- Whitening toothpastes for enamel stain removal only, often perceived as abrasive and not suitable for everyday use or
- Professional whitening to reach stains both on the surface and below the enamel. This treatment is not appropriate for all, including those with sub-optimal oral health or accessibility issues due to cost.
Introducing Colgate Max White Ultra with patented MPS technology
MPS patented technology with a deep oxygenated action works to decolourise deep stain molecules beyond the enamel surface (Gomes et al, 2023).
Active oxygen breaks the chromophore bonds responsible for the stain’s colour, reducing their ability to absorb light for the appearance of a whiter tooth (Colgate, 2024).
Now you can support your patient looking for whiter teeth with Colgate Max White Ultra.
Recommend Colgate Max White Ultra as an everyday toothpaste to your patients looking for whiter teeth, from a brand they know and trust.**
(MPS: Potassium Peroxymonosulfate). Unlike regular whitening toothpastes that only remove surface stains.
*Stains caused by food & drink vs fluoride toothpaste after 3 days.
†Subject to availabiliy.
**YouGov Omnibus for Colgate® UK, data on file June 2015. Claim applies only to the Colgate brand.
This article is sponsored by Colgate.
References
- P. Gomes, et al. 2023, Scientific Reports, 13(1), p.16349.
- Kantar 2021 Global Monitor Study.
- Colgate, DAN insights, January 2024, Data on File.
- J Brady, et al. 2008, Chemistry: The Molecular Nature of Matter.
- Delivering better oral health – an evidence-based toolkit for prevention, Office for Health Improvement and Disparities’ 2021.
