This week saw the launch of the Make Sense Campaign, an initiative aimed at raising awareness of head and neck cancer.
Taking place from 16 to 21 of September, the theme for this year’s Europe-wide campaign is ‘Equal Access, Equal Care: Uniting Europe Against Head and Neck Cancer’.
Oracle Head & Neck Cancer UK has pledged its support, adding that working together to make the biggest impact is ‘crucial’.
The charity’s mission is to improve patient quality of life and outcomes in the UK. It hopes to achieve this by promoting greater understanding, knowledge and awareness of the disease.
As part of its involvement, it has overseen a nationwide distribution of awareness leaflets to GPs, dentists and community centres.
Key statistics for head and neck cancer
- Every day 34 people are diagnosed with head and neck cancers in the UK
- Numbers are increasing at 30% per decade
- It is the fourth most common cancer in men and seventh most common overall
- Only 13% of head and neck cancers are diagnosed early, resulting in poor survival and outcomes.
Campaign is ‘critical’
Michelle Vickers is chief awareness officer at Oracle Head & Neck Cancer UK. She said: ‘We are delighted to spearhead UK support for the Make Sense Campaign.
‘This campaign is critical in ensuring the UK is as active as other European countries in raising awareness of head and neck cancers. Collaboration is a cornerstone of Oracle Head & Neck Cancer UK’s strategy.
‘We believe working together with other like-minded organisations will make the biggest impact. As a charity, we are dedicated to highlighting inequalities in head and neck cancers.
‘The theme for year’s Make Sense campaign theme, Equal Access, Equal Care: Uniting Europe Against Head and Neck Cancer, we hope will call attention to these inequalities and lead to better patient outcomes.’
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