Neil Stephen, chief executive officer at DenGro, explains how the system can benefit practice owners, their team and their patients.
DenGro is a CRM solution designed specifically for dental practices. It transforms how teams can handle all their inbound enquiries. No more spreadsheets, no more post-its and no more trying to remember what to do, who to acknowledge, and who to follow up with. Everything is centralised in one place, improving organisation and managing your tasks efficiently.
Through its automations and integrations, it streamlines the entire process, from inbound inquiries coming through to hopefully getting someone to start treatment.
It’s a powerful and responsive way to handle enquiries today.
DenGro’s CRM automates anything that is routine, predictable, manual and repetitive. It frees up the team for valuable and rewarding conversations with everyone interested in treatment.
Who is DenGro for?
The system is built for dental practices of any size, whether independent, a small group, a large group, or a corporate entity. DenGro has customers of all shapes and sizes. It’s more about whether they have a steady stream of inbound inquiries.
Are they actively marketing to acquire new patients or to get existing patients to take up new treatments? As long as there is demand coming from somewhere, it’s about having the CRM in place to help manage the whole enquiry handling process effectively, proficiently and more easily. Those are the sorts of customers we can really help.
For owners starting to use DenGro, previously they may not have had reports or metrics to hand. If they were using spreadsheets or more manual processes, they may not have had easy access key metrics that you get from DenGro.
For owners, it’s often about gaining insight into performance for the first time. If they’re spending thousands on marketing and previously could not accurately measure their return on investment, DenGro will show them where all of the enquiries and leads coming from; from which source, which campaign and which ad. This allows them to better determine where their marketing budget is best spent.
Additionally, it provides peace of mind for the owners, especially those who are still busy treating patients. It gives them confidence knowing they have a solution in place. They can also see how the team is performing, how responsive they are, and that enquiries are being acknowledged and quickly followed up.
Growth opportunities with DenGro
This transparency in the entire process – from the source of enquiries to how they are handled in the practice – is critical for owners. They can see who is picking up the enquiries, how every enquiry is progressing, and ultimately what the conversion rate is. They can see which treatments are converting well and which are not. From that, they can gain a good understanding of overall performance.
As an owner, you know where to exploit opportunities, where the team might need more support, or, if they are not converting a certain treatment, why that is. They can determine if it’s a training issue or if resource is too low to handle the demand.
It justifies further investment in the team because you can see the performance, identify growth opportunities, and acknowledge where the team may need additional help, such as dedicated resources.
For the team, they are able to ditch the spreadsheet and use a dental specific CRM that guides them on just what they need to do today
For the prospective or existing patient interested in treatment, they are immediately acknowledged. They are also given relevant information about the treatment. This reassurance is maintained through the practice team being in a position to hold rewarding conversations so the patient is in a position to make an informed decision.
More productive dentistry
When I think about DenGro, it’s very easy to relate to – we’ve all been to the dentist. Our core users are often receptionists, TCOs, front-of-house staff or even lead coordinators. Isn’t it nice to know that these multitasking roles now have something that’s going to help them have a more productive and effective day?
Again, it’s all about the automation that DenGro provides and the integrations it has with practice management software solutions. This means that for those handling the enquiries, they have one place to track and manage their enquiries – the DenGro dashboard. No more sifting through the practice inbox, logging into Facebook Manager or their chatbot portal. No more lost or forgotten enquiries.
DenGro lets them know each and every day who to contact and for what reason. And with rich up to date profiles for every prospective patient, they can also pick up conversations where they left off.
The team is empowered to do the most valuable thing, which is to have conversations with prospective and existing patients. DenGro frees them from all the manual work that adds no value, giving them that time back to have more of an impact every day.
For more information visit www.dengro.com.
This article is sponsored by DenGro.
Follow Dentistry.co.uk on Instagram to keep up with all the latest dental news and trends.
