Philips introduces new Sonicare in-practice trial kit

Sonicare in-practice trial kitPhilips introduces its Sonicare in-practice trial kit, enabling patients to try an electric toothbrush in practice, without having to make a purchase.

Philips Oral Healthcare is constantly innovating to evolve its oral care solutions and make its Sonicare range more accessible to a wider range of patients.

Its stated ambition is that one in 10 consumers’ daily routine is elevated by a Philips Sonicare toothbrush.

Providing the right tools

Whether at the start of an improved oral hygiene journey or looking for ways to upgrade from a manual approach, professional recommendation is a significant trigger for millions of dental patients.

However, professionals need the right tools to offer their patients a proactive as opposed to a reactive approach to transitioning to a powered brush.

To help with this goal Philips has introduced an in-practice Sonicare trial unit. This allows patients to experience the unique sonic toothbrush feeling, risk free. It’s all part of their appointment. And they can then take away a free brush head.

Sonicare in-practice trial kit

The new in-practice trial kit includes everything dental professionals need. It will help patients experience a new level of clean, coach them and address possible concerns they may have. And all this without the pressure of the patient having to make a purchase there and then.

The Sonicare starter kit contains:

  • One Protectiveclean 4700 power handle
  • 60 premium brush heads (30x plaque and 30x gum)
  • 60 handle sleeves
  • And 60 brush head bags
  • One charger base, along with disinfection advice.

This provides dental professionals with a tool. It allows them to initiate a proactive conversation about manual-to-power toothbrush conversion.

Easy transition

The Sonicare Protectiveclean toothbrush features all the core elements that make the Sonicare brush so effective.

But one of its primary attractions is its variable intensity settings. This makes it so appealing for patients transitioning from a manual toothbrush. It also allows dental professionals to show patients how to tune it up or down. This enables patients to get used to the sonic sensation and customise their brushing experience.

The slim handle design is also lightweight and easy to manoeuvre for patients who may only have used a manual brush.

All Philips Sonicare brush heads are also recyclable through the company’s Terracycle scheme.

To find out more about the in practice trial kit and to sign up, please contact [email protected].

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