New Corsodyl campaign highlights domino effect of gum disease

corsodyl toothpasteCorsodyl is back with a new campaign, emphasising the importance of maintaining gum health and stopping the domino effect of gum disease.

The new 360 campaign Help stop the domino effect of gum disease – will span TV, VOD, digital and social media platforms. It will run until the end of the year.

The launch of the new campaign comes as Corsodyl toothpaste performs ahead of the category, growing at +5.7% compared to the total toothpaste category which is declining at -4.2%.

Corsodyl campaign

One in three consumers have bleeding gums. But many are unaware that this can lead to further problems and progress to even more concerning symptoms. Symptoms such as bad breath, receding gums and ultimately even tooth loss.

Nine in 10 gum sufferers take no action or continue to use everyday toothpastes rather than a gum specific toothpaste.

The new Corsodyl campaign highlights the danger if patients take no action to target bleeding gums. It comes with the tagline: ‘Help stop the domino effect of gum disease’.

Tugce Uslu, senior brand manager for Corsodyl, comments: ‘Bleeding gums is a relatively common oral health concern. But most people are unaware of the potential cascading issues if they aren’t treated with the right products.

‘With nine in 10 sufferers taking no action or opting to use an everyday toothpaste, our latest campaign uses the domino analogy to highlight how symptoms can progress if you fail to take the right action.

‘Our Corsodyl toothpaste is four times more effective than regular toothpastes* at targeting the main cause of bleeding gums. It helps consumers to prevent further deterioration of oral health.’

Learn more about the brand at

*Compared to a regular toothpaste with twice daily brushing.

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