GSK health partner showcases how UK dentistry is rising to the challenge

GSKA new campaign by GSK aims to showcase how dental practices and professionals across the UK have risen to the challenges of effective patient care during the COVID-19 pandemic.

In the video series, GSK showcases the resilience, passion and adaptability of the dental profession. In particular as it responds to new guidelines as a result of the COVID-19 pandemic.

The videos are delivered by practitioners who make small but imaginative changes to help patients improve their dental health.

Five voices, three videos, one goal: to share learnings and inspire better oral health.

You can view these videos on:

Prevention ‘more important than ever’

The series includes advice from Stuart Garton, a practice owner from Liverpool. He speaks about seizing opportunities to embrace innovation, rethink practice and transform the patient experience.

Additional content includes help with behaviour change. As well as how the profession is coming together to evolve dental care including the role of new guidelines as a catalyst for innovation, inspiration and collaboration.

Andrei Gutierrez, senior expert marketing manager at GSK, says: ‘We hope that this series of videos can help to raise the profile of the continued dedication and commitment of the dental team during this challenging time and provide inspiration to other dental care professionals about how guidelines have become a catalyst for innovation, inspiration and collaboration.

‘As COVID-19 restrictions continue across the world, the message of prevention of oral disease is more important than ever.’

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