How did COVID-19 affect you? – John Costello

John Costello COVID-19

Today John Costello discusses how his practice is remaining safe for patients after it reopened following the COVID-19 lockdown.

Align Technology published results of a new survey. It reveals the measures taken and challenges faced by the dental profession during and after the COVID-19 lockdown.

Adult orthodontics is an opportunity for growth for practices post lockdown.

Over three quarters (80%) of orthodontists in a new survey saw an increase in adult patients, and over half (60%) say this is due to heightened awareness of adult orthodontics.

More than 15% of orthodontists say celebrities and bloggers influence their adult patients. The majority of adult patients (85%) are in the 26 to 55 age bracket.

Align Technology is supporting campaigns to help dentists and dentistry through sharing best practice, cooperating with leading associations, providing practical support for organisations and also developing technologies to support the profession. This includes introducing virtual solutions to connect doctors and patients.

Visit for more information.

More about John Costello

John studied dentistry at Guy’s Hospital, London and graduated in 1992.

He then spent three years working in hospital posts in oral and maxillofacial surgery and orthodontics in Southampton and the south-east of London.

During this time he was awarded the fellowship in dental surgery from the Royal College of Surgeons of England.

After a spell in general dental practice and a six-month period travelling, he returned to start the three-year postgraduate orthodontic training programme at the Eastman Dental Institute in London.

In 1999 he was awarded a master of science degree and the membership in orthodontics from the Royal College of Surgeons of England. This allows him to register as a specialist orthodontist with the General Dental Council.

John is a founder director of Total Orthodontics Ltd.

He has published papers in the British Dental Journal and presented research at the British Orthodontic and Dental Research Conferences.

He lectures both nationally and internationally on various orthodontic subjects.

John was on the executive board of Total Orthodontics with one of his directorial roles being clinical delivery.

John is also a member of the British Orthodontic Society. He has sat on the Kent local dental committee and currently sits on the Kent managing clinical orthodontic network group. He is on the UK advisory board for Invisalign.

John won the coveted ‘Against All Odds’ British Orthodontic Society Prize in 2008.

He is currently a committee member of the British Orthodontic Society’s Orthodontic Specialist Group and therefore chairs their spring meetings.

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