Everyone deserves a summer they can smile about

Do your patients’ summer preparation regimes include protection against teeth sensitivity?

Your patients plan their summer activities and holidays well in advance, in order to obtain the maximum enjoyment, of the best times that summer has to offer.

They stock up on sunscreen, sunhats and ice cream for the freezer!

But do they prepare their teeth against the painful effects of summer too?

Sunburn can easily be prevented by applying high factor sunscreen before sun exposure, but what about tooth sensitivity?

Rather than being able to relax and enjoy the all too brief spell of good weather and summer treats, patients who suffer with dentine hypersensitivity (DHS) have to stop and decide if sharing a refreshing drink with friends is worth all the sensitive tooth pain.

They could end up avoiding summer treats such as ice cream and cold drinks for fear of sensitive tooth pain, but they needn’t have to.

The solution for sensitive teeth

Colgate Sensitive Pro-Relief toothpaste with Pro-Argin Technology offers clinically proven instant* – and long lasting – relief from DHS (Nathoo et al, 2009; Docimo et al, 2009).

It also has the recommended fluoride level for caries prevention (1,450ppm F) (Public Health England, 2014) and it tastes great.

Packs a punch

  • Blocks the pathway to pain instantly* – 60.5% reduction in sensitivity from the first use (Nathoo et al, 2009)*
  • Delivers long-lasting pain relief – 80.5% reduction in sensitivity after eight weeks (Docimo et al, 2009)**
  • Provides superior dentine tubule occlusion: 88% occlusion versus 50% with a novamin/sodium fluoride technology (Colgate data on file)#.

Preparing teeth for the summer season

Colgate Sensitive Pro-Relief toothpaste is clinically proven to work in seconds (Petrou et al, 2009).

  • It locks in calcium and phosphate, occluding exposed dentine tubules. This prevents external stimuli from reaching dentine tubule fluid and causing pain (Petrou et al, 2009; Cummins, 2009)
  • It forms a calcium-rich layer on the tooth and in the dentine tubules. This is resistant to acids found in food and drink.

Instant and long-lasting sensitivity pain relief starts with your recommendation

Encourage your patients to start using Colgate Sensitive Pro-Relief toothpaste this summer!

Brushing twice a day with Colgate Sensitive Pro-Relief, even when symptoms dissipate, will provide them with long-lasting protection against the sensitivity triggers that summer brings.

* When toothpaste is applied directly to each sensitive tooth for one minute.

** Compared to baseline.

# In-vitro study versus novamin/sodium fluoride technology (p<0.05).


Cummins D (2009) Dentin hypersensitivity: from diagnosis to a breakthrough therapy for everyday sensitivity relief. J Clin Dent 20(1): 1-9

Docimo R, Montesani L, Maturo P, Costacurta M, Bartolino M, Zhang YP, DeVizio W, Delgado E, Cummins D, Dibart S and Mateo LR (2009) Comparing the efficacy in reducing dentin hypersensitivity of a new toothpaste containing 8.0% arginine, calcium carbonate, and 1450 ppm fluoride to a benchmark commercial desensitizing toothpaste containing 2% potassium ion: an eight-week clinical study in Rome, Italy. J Clin Dent 20(4): 137-43

Nathoo S, Delgado E, Zhang YP, DeVizio W, Cummins D and Mateo LR (2009) Comparing the efficacy in providing instant relief of dentin hypersensitivity of a new toothpaste containing 8.0% arginine, calcium carbonate, and 1450 ppm fluoride relative to a benchmark desensitizing toothpaste containing 2% potassium ion and 1450 ppm fluoride, and to a control toothpaste with 1450 ppm fluoride: a three-day clinical study in New Jersey, USA. J Clin Dent 20(4): 123-30

Petrou I, Heu R, Stranick M, Lavender S, Zaidel L, Cummins D, Sullivan RJ, Hsueh C and Gimzewski JK (2009) A breakthrough therapy for dentin hypersensitivity: how dental products containing 8% arginine and calcium carbonate work to deliver effective relief of sensitive teeth. J Clin Dent 20(1): 23-31

Public Health England (2014) Delivering better oral health. An evidence-based toolkit for prevention

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