Free Smile Assessment events from Align Technology

To build on the rapidly growing interest in digital dentistry, Align Technology is rolling out a series of Free Smile Assessment events throughout the week of November 12, 2018

These events, open to Invisalign trained doctors who use the iTero Intraoral Scanner, are designed to drive awareness of clear aligner therapy and popularise digital intraoral scanning.

By attending a Free Smile Assessment event, potential patients will be able to see first-hand what their desired smile could look like using the Invisalign Outcome Simulator.  Abigail Lander, general manager at Ortho Channel UK&I at Align Technology, said, We know that 60% of patients that were shown an Invisalign Outcome Simulator on the iTero Scanner started Invisalign treatment1. I believe the Free Smile Assessment Week is a fantastic opportunity to raise awareness of Invisalign and its related clinical treatment opportunities to potential patients’.

Align Technology will be launching a media campaign to promote the event and capture registrations from interested consumers, and their Smile Concierge Team will help schedule appointment times with participating practices. Practices taking part in the Free Smile Assessment Week will also be listed on the Invisalign consumer website via a dedicated doctor locator feature and will be encouraged to leverage these lead generation activities by embarking on their own advertising campaigns to target prospective patients.

The rise of digital dentistry

According to Dr Emma Laing, a specialist orthodontist who participated in earlier similar events: ‘Our event was a resounding success and really made me reflect on how far the industry has advanced. In the 10 years I’ve worked as a specialist orthodontist, digital dentistry has been undoubtedly the most significant advancement to affect my practice. Yet many patients still aren’t aware of how easy, fast and accurate treatment can be these days. So to bring this together in one day of awareness was a great idea’.

The Invisalign Free Smile Assessment Week is being supported by the European Aligner Society. President Emeritus, Dr Graham Gardner commented: EAS wishes to congratulate Align Technology on achieving their one millionth patient in EMEA.  An incredible milestone that confirms aligner therapy as a mainstream, predictable system for aligning teeth. This digital workflow not only enhances patient experience, clinical diagnosis and treatment planning, but also affords the patient more understanding of what to expect.’


1Based on a survey of n=101 orthodontists and general dentists (from US, Canada and UK, in July 2018; GP=60, Ortho=41) who used the Invisalign Outcome Simulator in the past year and were asked: ‘For the patients who were presented the option of Invisalign treatment in the past 12 months, and for whom you have used the Invisalign Outcome Simulator, what percentage of these patients started Invisalign treatment?’

For additional information about the Invisalign system or becoming an Invisalign trained doctor, please visit  For additional information about the iTero Intraoral Scanners, please visit

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